Joyofkosher.com Launched as First Social Networking Site for Jewish Cooking Enthusiasts

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Joyofkosher.com launched today as the first online community for Jewish food and cooking enthusiasts. Arriving just in time for Rosh Hashanah, which begins at sundown on Wednesday, September 8th, joyofkosher.com combines kosher recipes and menu sharing with social networking.

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Joyofkosher was created to enable members to share their favorite Jewish recipes with food lovers all over the world, create new friendships and preserve our most sacred family traditions, from matzo balls to mandel bread.

Joyofkosher.com launched today as the first online community for Jewish cooking enthusiasts. Arriving just in time for Rosh Hashanah, which begins at sundown on Wednesday, September 8th, Joyofkosher.com combines recipe sharing with comprehensive social networking. Members can post, search and share recipes with other kosher foodies, customize their own cookbook, make new friends, upload photos, download coupons, and communicate with each other via interactive message boards. New members can register in just a couple of minutes, and the site is totally free.

Joyofkosher.com is designed for people with good taste who are passionate about food, from the everyday cook to the gourmet chef,” said Registered Dietitian and joyofkosher.com founder Tamar Genger. “While the site has many advanced features, like a kosher restaurant database and a Jewish travel guide, it’s really easy to use.”

The popularity of the foodie lifestyle joyofkosher celebrates is affirmed by the proliferation of specialty food stores and cooking-themed TV shows with celebrity chefs. However, the kosher food community often finds itself on the outside looking in. “My goal was to create an epicurious for the rest of us,” said Tamar, referring to the popular online food and recipe website. Kosher consumers require a special certification on products they bring into their home and only eat at dining establishments that are under strict rabbinical supervision. Joyofkosher.com is designed to serve a “niche” that is exceptionally large and diverse and growing. The market for kosher-certified foods in the U.S. alone represent a $12.5 billion market, according to a 2008 report by research firm Mintel International Group, a 64% increase from five years earlier.

People have always gathered in the kitchen to cook, eat and talk. Joyofkosher helps keep this social tradition alive in today’s fast-paced world by enabling Jewish food lovers to connect with the click of a mouse.

“For Jewish people, the kitchen is the most important room in their home,” Tamar added. “We show our love for our family and guests with the food we serve. Joyofkosher was created to enable members to share their favorite Jewish recipes with food lovers all over the world, create new friendships and preserve our most sacred family traditions, from matzo balls to mandel bread.”

About Joyofkosher
Whether you keep kosher or are just kosher-curious, joyofkosher.com is an online community for people with good taste who are passionate about food. Joyofkosher.com has thousands of gourmet and everyday kosher recipes searchable by category (dairy, meat or pareve), cuisine, course, and/or holiday and menu ideas for Shabbat and all Jewish holidays. Joyofkosher.com also features original articles and interviews, Jewish travel ideas and an international kosher restaurant database.

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Tamar Genger
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