With Wedding Spending on the Upswing, Industry’s Top Photography Pros Teach How to Grow A Wedding Photography Business

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The Joy of Marketing, a leading provider of photography marketing education has partnered with the photography industry’s premier lab, White House Custom Colour, to help professional wedding photographers learn how to build a profitable photography business in a free, online 3 day event beginning Wednesday, December 28, 2011. This course, I Do, features 11 instructors who are also profitable wedding photography business owners. With topics ranging from targeting the high-end bride to how to generate referrals and using the photo booth to grow your database, the event is designed to help wedding photographers who are struggling to attract the right clients.

The Joy of Marketing and White House Custom Colour will be providing free online education for professional wedding photographers who need a boost in this economy from 11 am – 3 pm CST on December 28, 2011 and January 4 and 11, 2012.

The Wedding Report’s recent research shows that 2.3 million couples wed every year in the United States. With the average wedding budget increasing to $18,859, wedding photographers have an opportunity to showcase their creative talents and make a living doing what they love. The 11 professional wedding photographers featured in the I Do event are six and seven figure photography business owners and will share how they attract brides who value their art and invest in photography. The event provides fresh ideas on low cost marketing for photographers and how to generate referrals.

A few topics featured during the event are: ‘No Cost Marketing: The 3 Keys to Turning Your Clients into Your Walking, Talking Billboards’,’The Photo Booth and You (a marketing machine)’, ‘Attracting the Right Clients’, ‘Becoming a Referral Rockstar’ and more.

“With wedding spending starting to rebound after several quarters of decline, there is a lot of opportunity for the professional wedding photographer to grow their business in 2012. It’s easy to succumb to price pressure from clients when business is slow, but when you create an experience that is unlike any other, you’ll thrill your clients and accelerate the growth of your wedding business. We’ve brought together some of the biggest names in the wedding photography industry to teach how they continue to attract the bride who values photography, despite economic pressures. We’ve partnered with industry leader, White House Custom Colour, to help the wedding industry rebound by putting this free education in the hands of wedding photographers worldwide,” said founder of The Joy of Marketing Sarah Petty.

Professional wedding photographers can easily register for the free I Do online course being held on Wednesdays, December 28, January 4 and January 11 at http://www.thejoyofmarketing.com/a/36616 and will be emailed detailed instructions. Recordings of this course can be pre-purchased for $79 until December 27, 2011. Transcripts are also available.


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Erin Verbeck
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