New Brand of Chocolate Ganache Makes Industry Debut

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Introducing JTruffles, a new brand of chocolate ganache truffles with unique shapes reminiscent of the glamorous Art Deco movement of the 1920s.

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Introducing JTruffles, a new brand of chocolate ganache truffles with unique shapes reminiscent of the glamorous Art Deco movement of the 1920s. These pyramid shaped truffles find their roots in ageless architecture from the early days of chocolate history when the Mayans used cacao as currency. JTruffles use that base shape and layer on art deco details that evoke memories of America's glory days of opulence and excess. Each center is hand made in small batches and deposited into precision made molds that result in exquisitely thin shells that are easy to bite and give the ideal center-to-shell ratio for a truffle.

JTruffles are an affordable luxury at a time when consumers are trading down. While budgets are tight, consumers have not lost their taste for the finer things in life. JTruffles is Seattle Chocolate Company's answer to the consumer's desire to have it all. Each truffle is a decadent treat and delicious dessert, and will retail for $2.50/unit. They are large, American-inspired truffles with centers that rival the finest French ganache.

JTruffles will start shipping on 9/9/09 and will be available in nine delicious flavors, all made from the finest, all natural ingredients, such as European chocolate, fresh Northwest cream with 40% butterfat and hand ground ingredients blended to make exquisite ganache. These soft creamy centers are covered in thin chocolate shells that were designed to capture the consumer's eye in the crowded chocolate case. These truffles will be beautiful to display and behold, as well as delicious to eat.
JTruffles will be available in fine retail stores sold individually in temperature controlled candy cases and in beautiful linen paper gift boxes with satin ribbons - four/box and nine/box assortments. The debut flavors will be:

Magma 65 Dark - 65% cacao dark chocolate
Crème 40 Milk - high cacao milk chocolate and cream.
Salt Water Caramel - firm, chewy caramel with dash of salt.
Pura Vida Coffee - Turkish ground espresso beans tempered with cream.
Savory Hazelnut - gently ground hazelnut pieces, lightly salted.
Cherry Praline - fresh dried cherries ground with roasted pecans.
Crème Brûlée - rich vanilla custard with caramelized sugar crunch.
Limoncello - white chocolate ganache and lemon zest.
Peppermint Stick - dark chocolate ganache with snaps of all natural candy cane.

JTruffles represents the juxtaposition of soft, creamy, decadent centers with angular, shiny architectural chocolate exteriors. Today's chocolate making technology enables the modern ganache to break out of the round dome molds of yesterday.

About JTruffles:
JTruffles is a new artisan line of fresh cream ganache chocolate truffles and the newest brand from the Seattle Chocolate Company.

About Seattle Chocolate Company:
Founded in 1992, Seattle Chocolate Company crafts premium, all natural chocolate truffles, truffle bars, dessert shells, and chocolates under the Seattle Chocolates, JTruffles and cult favorite Chick Chocolates brands. Seattle Chocolate Company uses the finest European chocolate and only the purest, 100% all-natural ingredients. Visit the website to learn more.

Contact: Public Relations, 1-800-334-3600


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Kirsty Ellison
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