Mirum Names Julie Koepsell Managing Director, Minneapolis

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Agency Continues to Strengthen its U.S. Leadership Team

Julie is consistently working to elevate the Mirum brand and business,” said Joyce Zincke, Head of Operations for Mirum US.

Mirum, a global digital agency, is pleased to announce that Julie Koepsell is the agency’s new Minneapolis Managing Director. Koepsell is Mirum’s former Minneapolis Director of Client Services, and takes over the role from Joyce Zincke, who will now serve as Head of Operations for Mirum U.S. As Mirum enters its third year, the agency continues to strengthen its U.S. leadership team to support its offering platforms of business transformation, experience design and commerce activation.

Since joining Mirum, Koepsell has helped cultivate closer relationships with agency clients, contributing to double-digit growth on key accounts. With an eye toward vision and culture, she has also worked to recruit and develop key Minneapolis-based thought leaders, such as the recently-announced Ben Solberg, Director of Strategy.

During her 20-year agency career, Koepsell has created marketing strategies for a variety of industries and top brands including Mirum client American Family Insurance, and Target, Ecolab, Thomson Reuters, and Johnson & Johnson.

“Julie is a relationship builder. Whether she is hiring and growing leaders, or making new connections between staff members and clients, Julie is consistently working to elevate the Mirum brand and business,” said Zincke. “We are excited for her to bring these talents to expanding the success of the U.S. leadership team and the Minneapolis office.”

About Mirum
Mirum is a global digital agency that creates experiences that people want and businesses need. Named a Visionary in the 2016 Gartner Magic Quadrant, Mirum helps guide brands in business transformation, experience design, and commerce activation. The agency operates in 20 countries, with more than 46 offices and 2,200 professionals. Mirum is part of the J. Walter Thompson Company and WPP Network. For more information, visit mirumagency.com.
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Karen Einisman
Mirum
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