July Systems Appoints Executives to Oversee Strategic Clients & Business Expansion

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Former IMG Sports and Entertainment Executive Joins July to Lead Strategic Advertising. Former Television Network Director of Business Development Joins July Systems as Strategic Accounts Director

"Our clients look to us to help balance the requirements needed to launch innovative services across the latest devices with profitable, scalable, high quality business practices. We welcome Nathan and Mike to the team." Rajesh Reddy, CEO, July Systems

Providing mobile Internet and Advertising solutions for many of the nation’s largest sports, media, and entertainment companies, July Systems continues to enhance its support for leading brands to effectively align with their mobile goals and objectives. The mobile industry’s unprecedented growth, proliferation of new devices and platforms, and a growing need to effectively monetize premium content has prompted the creation of July Systems’ Strategic Accounts Office.

Nathan Kerry joins July Systems to lead the company’s global Advertising Strategy. Kerry brings more than 17 years of extensive experience across the wireless, digital media, marketing, agency, and content space where he has worked with preeminent global sports, entertainment, fashion, youth, and lifestyle brands. He has served in various senior leadership roles with EDS, IMG, and Mobile Post.

Mike Youtan joins the company as Director of Strategic Accounts. Youtan has eight years of media and entertainment experience spending the last two years with LFP Broadcasting where he was responsible for developing their mobile offering for both the domestic and international markets. He has extensive international carrier and third party distributor relationships and will play a key role in supporting clients who wish to expand their mobile footprints outside of the US.

“July Systems continues to invest in ways to help our customers be successful with their mobile offerings,” said CEO and co-founder of July Systems, Rajesh Reddy. “Our clients look to July to help balance the requirement needed to launch best-in-class, innovative services across the latest devices with profitable, scalable, high quality business practices. We will continue to augment our team with strong mobile leaders like Mike and Nathan.”

Staffed with industry experts, CRM tools, and a dedicated support organization of more than sixty team members, July looks to assist their largest clients develop innovative, industry leading new services, reduce time to market for new service and devices, increase SLA support and service monitoring for major sporting and news events, dedicate support for in house sold rich media advertising campaigns, and increase mobile specific revenues.

July Systems’ clients, including NBC, CBS, Turner Broadcasting Company, VIACOM, NBA, PGA Tour, NASCAR, and others, work with July’s Mi™ Platform to create and manage mobile web services and applications. The July platform consists of a rich set of modules that allows media, sports, and entertainment companies design, deploy, manage, distribute, and monetize their content to millions of unique consumers and fans each month.

About July Systems
A pioneer in the mobile Internet space, July Systems’ multi-domain team brings more than a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles, and Bangalore, India. July powers more than 80 major media and sports brands globally and can be found on the web at http://www.julysystems.com.

Mi, Mi Platform, Mi box, Mi Channels, Mi Studio are trademarks of July Systems.

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Terri Molini
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