Nabbit Ad's proprietary platform allows advertisers to build integrated broadcast, print, online, mobile and social media advertising campaigns in a highly measurable way
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Eagan, MN (Vocus) April 14, 2009
Every media buyer looks for effective ways to reach their target audience, including the highly valued 18-34 demographic age group that is seeking real-time, meaningful information from traditional media. This group scans radio, uses DVRs to cut out advertising, heavily uses mobile phones and texting all while communicating online over social networks like Facebook and others.
Just launched from Jump Technologies Inc., Nabbit Ads™ allows anyone listening to radio or watching their favorite TV show to "Nabb" -- or bookmark -- an ad or content they like. Ads Nabbed are saved in their Nabbit account and shared in social media networks with friends and family where it has the ability to grow virally on the web. The process works in the same way for print and outdoor too. And it is an ideal tool to accurately measure advertising ROI. For advertisers and marketers, Nabbit Ads (and its companion product, Nabbit) are a way to effectively reach this audience.
"Nabbit Ad's proprietary platform allows advertisers to build integrated broadcast, print, online, mobile and social media advertising campaigns in a highly measurable way," said John Freund, CEO of Jump Technologies. "Nabbit Ads can help advertisers partner with media and create an incentive for consumers to watch and listen to shows and advertising in real-time."
An Accurate Tool for Measuring ROI
Once campaigns are launched, Nabbit Ads tracks the success of the promotion. "Nabbit Ads allows media buyers to track campaign outcomes and develop more effective media placement," Freund said. "For years marketers have tried to figure out the effectiveness of their traditional media campaigns. Nabbit Ads reports exactly how many people Nabbed your promotion. It provides information on the success and performance of the chosen media, in addition to reaching individuals that really want your products or your message."
Nabbit user Anthony Farzaneh, of Alexandria, VA explained it best: "Being able to quickly grab the info on songs that peak my interest is invaluable. The most interesting feature is being able to "Nabb" commercials I like. If you hear a radio commercial for something that you like and there is a phone number or website for it, you have no way of taking down that information if you're driving or otherwise occupied; with Nabbit, I can grab absolutely anything I want off the radio."
Nabbit Ads Become Viral
Consumers of all ages are becoming heavy users of social media sites like Facebook. The newsfeeds in these sites help keep people up to date with their friend's activities. Nabbit Ads will post a person's interest in your product or service in the newsfeed of these social sites creating a conversation around your product. These conversations then spread virally amongst the friends of people Nabbing your ads.
FOX "Dollhouse" Nabbs Nabbit Ads
To garner younger audience interest and to track marketing initiatives, Fox TV recently partnered with Nabbit Ads in promotion of their new season of "Dollhouse." This campaign generated a 33% conversion rate. If you are interested in garnering similar results, Nabbit Ads is looking for ten companies who are targeting 18-34 year olds and older, on a national scale, and who are currently using radio and television advertising as partners in a discounted pilot program.
Discounted Pilot Program for Other Advertisers
From now until May 20, Nabbit Ads will be accepting applications from companies for consideration in this exclusive, discounted pilot. Selected applicants will run campaigns June-July for a minimum of 6 weeks and must be willing to share their results with the public. Contact MacKenzie Seidel at Imagewerks Marketing (651-605-2234, mackenzie at iwmarketing dot com) or visit (http://www.nabbitads.com/pilot) for more information.
About the Creators of Nabbit Ads
Established in 1998 as an innovator in print to Internet technologies, Eagan, MN based Jump Technologies, Inc., created Nabbit Ads and Nabbit to help consumers bookmark broadcast and print content using their mobile phones and to act on it in a variety of ways. Nabbit is a free service for consumers. The company generates revenue through advertisers who use its Nabbit Ads platform to create integrated broadcast, mobile, online and viral advertising campaigns.
Nabbit works with any mobile phone, allowing users to purchase music, look up song lyrics, download ringtones, and find concert information. And recently, for iPhone users, Nabbit developed a Native iPhone Application (http://www.nabbit.com) to make Nabbing even easier!
For more information about Nabbit Ads and Jump Technology --or to interview John Freund -- please contact Martin Keller at Imagewerks Marketing (612-729-8585, kelmart at aol dot com).
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