“’Leave a Gift Behind’ is a fun and interactive way to engage our consumers and encourage them to recruit their friends,” said Juli Falkoff, Brand Director, Olmeca Altos Tequila, Pernod Ricard USA.
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San Jose, California (PRWEB) May 04, 2011
Olmeca Altos Tequila, Pernod Ricard USA’s 100% Blue Agave Tequila from the Los Altos region of Jalisco, Mexico, announces its partnership with JunoWallet to offer the first fan to fan sampling campaign. The campaign utilizes JunoWallet’s patented mobile wallet technology to allow “fans” to “Leave a Gift Behind” of an Olmeca Altos Tequila branded drink for their friends and contacts via their iPhone or Android mobile devices.
The interactive program is launching in Denver and Chicago effective immediately and will open up to additional markets nationwide over the coming months. Once a friend has been sent an Olmeca Altos cocktail mobile gift from a “fan,” they have a specified time frame to redeem that Gift Behind Gift Certificate at a participating local on-premise venue. When the Gift Behind is redeemed, the “fan” that sent the gift earns JunoPoints towards a $100 mobile gift card from the venue where the “Gift Behind” Olmeca Altos cocktail was redeemed.
“’Leave a Gift Behind’ is a fun and interactive way to engage our consumers and encourage them to recruit their friends,” said Juli Falkoff, brand director, Olmeca Altos Tequila, Pernod Ricard USA. “The Olmeca Altos consumer is highly tech savvy and very versed in the art of socializing via their mobile devices and social media outlets. Social gifting and fan to fan marketing is a great way to build Olmeca Altos brand awareness and create a loyal fan base.”
Olmeca Altos Tequila, created by Master Tequilero Jesus Hernandez in collaboration with internationally acclaimed bartenders Henry Besant and Dre Masso, made its U.S. debut in Chicago and Denver in August 2010. This distinctly superior 100% Blue Agave Tequila of uncompromising authenticity, is produced at the Olmeca Altos distillery utilizing the centuries-old Tahona method to create tequila of unmatched quality and versatility. Olmeca Altos can be enjoyed in a wide range of cocktails including the Margarita, Tequila Sunrise and Paloma.
Falkoff concluded, “We are excited to launch the Olmeca Altos Tequila fan to fan “Leave a Gift Behind” campaign with partner JunoWallet and look forward to seeing our fans earn social rewards and gift cards while helping boost traffic and sales for participating on-premise establishments.”
“JunoWallet is proud to work with such an amazing brand delivering happiness to all their fans and ours over the coming months,” said Stefanie Phan, director of sales.
JunoWallet is headquartered out of San Jose, CA and Chicago, IL. JunoWallet is a free mobile wallet and is available for download from the iPhone App Store and Android Market. JunoWallet is the number one gift card app for both iPhone and Android users with market penetration in the USA, Canada, UK, Ireland, Mexico, Australia, and Japan. Giving users the ability to Earn Gifts using Gift Behind, Rewards Per Fan, Rewards Per Install, and Rewards Per Referral, users can earn gift cards along with a variety of other gifts. Social gifting is at the heart of JunoWallet’s technology allowing users a fun app that creates gifting opportunities amongst friends and connections everywhere. With more than $700 million dollars worth of promotional gift cards JunoWallet offers users an incentive to try out mobile gift cards for their favorite merchants everywhere. With its patent pending technology, JunoWallet offers businesses the ability to start a mobile media gift card campaign within 5 minutes and with a single click push the campaign to Android and iPhone users worldwide. JunoWallet can be fully integrated and ready for use by any business in any country worldwide.
ABOUT PERNOD RICARD
Pernod Ricard USA® is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group.
In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram’s Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu®, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.