Justin Charles Launches New and Improved Retail Site

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Improved User Experience and Multimedia Functionality Help Support Expanded Line of Outdoor Clothing

With the introduction of our new line of outerwear, we needed a site that could support the expanded range of our clothing line

Justin Charles Outdoor Gear is pleased to announce the launch of its new retail website located at http://www.justincharles.com.

Justin Charles has become synonymous with the highest quality merino wool outdoor clothing and has just announced a new line of outerwear that is featured on its newly launched website.

"With the introduction of our new line of outerwear, we needed a site that could support the expanded range of our clothing line," said Dennis Treu, Director of Operations for Justin Charles. "This new site allows visitors to view our products and explore the benefits like no other site in our industry is doing today."

"In addition, we have many new and exciting products on the horizon, and this new site will more easily allow us to grow and expand our line of quality outdoor clothing, merino wool, outerwear and even accessories."

Treu noted that the overall site design is clean and warm, but offers a wealth of functionality. This allows users a shopping experience like no other. "They can really get a feel for our products, even if they have never held it in their hands," Treu said.

Key features of the all new Justin Charles website include:

  • Interactive 360 degree product animations. Users can view Outerwear items from an infinite number of angles and study the fine details that make Justin Charles products so unique.
  • In depth videos. The all new JustinCharles.com includes video demonstrations of Outerwear products highlighting unique features and detailed information on the benefits they offer.
  • Lifestyle product photography. Users will also get a sense of how products fit and how they are used by outdoor enthusiasts just like them with photos of featured outerwear being used "in the field."

Launched alongside the new JustinCharles.com website is Justin Charles' new line of rugged casual apparel. At the center of this new outerwear line of outdoor clothing is Justin Charles' 3-Piece System that starts with the windproof, waterproof and completely breathable Black River Jacket. The Down Under Jacket -- with 100 grams Primaloft® insulation -- layers under the Black River for a remarkably warm and weather-proof combination, and the Black River Pant completes the system featuring water shedding, wind blocking fabric with plenty of pockets.

The Justin Charles Outerwear line of outdoor clothing adds to the company's already extensive line of products geared towards travelers, adventurers and outdoor enthusiasts.

To learn more visit http://www.justincharles.com.

About Justin Charles
Justin Charles distributes and manufactures quality outdoor gear and products to Scheels stores and various dealers across the United States and now makes its entire inventory available online at http://www.justincharles.com. Most companies make products for the masses, but along with mass production comes a loss of quality and craftsmanship. That's why Justin Charles makes products for few. They are passionate about design - not just how it looks, but how it performs, feels, and develops character over time. Not everyone can appreciate it, but those who do will cherish it for a lifetime. Every product they make is crafted with the highest standards of quality and workmanship. Excellence and quality isn't something they strive for; it's something they insist on.

For further information please contact: Diane Deml at 608.269.9665

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