These kits will help business owners understand what they need to do to get their message out.
(Vocus) June 8, 2010
In this economy, businesses must promote their brand more than than ever. While competition may be cutting marketing spending, it's the perfect time for smart business owners to launch or ramp up a solid public relations campaign. But budgets are tighter than ever, and long-term PR campaigns may be beyond what many small businesses can afford right now.
The new JW PR Toolkits series was created by JW Public Relations, a national boutique PR firm that receives dozens of inquiries every week from businesses asking for help, yet unable to invest in the kind of campaign they need. These valuable kits have all of the tools any business or nonprofit needs to plan and execute a "do-it-yourself" PR campaign on a shoe-string budget.
These customized JW PR Toolkits offer information, ideas and templates for different types of businesses, as well as authors and nonprofits. The information in these toolkits was developed, written and reviewed by some of the country's best veteran journalists--editors and reporters who work in the print, broadcast and online media every single day. They know what public relations efforts attract attention, and they are sharing this inside information here.
Milwaukee Journal Sentinel Deputy Business Editor Bob Helbig said that he routinely fields calls from businesses that don't know where to begin in getting all-important media attention.
"The JW PR Toolkits series has the answers to their questions," Helbig said. "It will help users create the kind of professional press release that will get an editor's attention. Figuring out how media works can be a bit of a mystery. These tips will help business owners understand what they need to do to get their message out. These kits offer everything you need to know about working with the media to reach customers."
The series includes kits for retailers, beauty and spa businesses, medical/dental businesses, web start-ups, restaurant/food service businesses, retailers, real estate businesses and professionals as well as a kit that is appropriate for small businesses in general. JW Public Relations plans to add to the series to include more business types. JW PR Toolkits also offers kits for churches, authors and nonprofits.
Each kit, available for immediate download as a Zip file of PDF and Word documents, includes valuable articles and documents on topics including:
- About Press Releases
- What Makes News?
- Ideas for News Angles
- Search Engine Optimizing Press Releases
- Press Release Distribution
- What is a Media Kit?
- What is an Electronic Media Kit?
- Visuals: Using Images to Tell Your Story
- PR and social media
- Media Pitching
- Media Training
- Crisis Communications
- Maximizing the PR Potential of Your Website
- How to Reach Bloggers
- Strategies for Better Coverage
- Glossary of PR Terms
The kits also include customized press release templates, example press releases and ideas for news releases relevant to business type. Each kit is $99, less than the cost of hiring PR professionals to write a simple press release.
For more information, visit http://www.jwprtoolkits.com.