J.W. Cooper, Leader in Collectible Buckles, Belts and Jewelry, Introduces "Bullet" by King Baby Studio

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The go-to retailer for one-of-a-kind, collectible buckles, belts and jewelry, J.W. Cooper introduces the streetwise style of King Baby Studio with its latest jewelry collection, “Bullet,” attracting CEOs to celebrities, bikers to rock bands, housewives to heiresses.

King Baby 30-06 Bullet with Diamond, Ruby and Sapphire Stars

The ‘Bullet’ collection, true to King Baby form, illustrates the brand’s edgy and luxurious design aesthetic while offering affordability.

J.W. Cooper is recognized globally as a leading luxury retailer of unusual, one-of-a-kind, collectible buckles, belts, carvings, jewelry and other highly original accessories and specialty items. Now, at its two premier locations at The Shops at Columbus Circle in New York City and Bal Harbour Shops in Bal Harbour, Fla., avid collectors of J.W. Cooper luxury goods can explore its latest collection of jewelry by King Baby Studio, “Bullet.”

“The ‘Bullet’ collection, true to King Baby form, illustrates the brand’s edgy and luxurious design aesthetic while offering affordability,” says J.W. Cooper CEO Todd Rauchwerger. “Not only is the ‘Bullet’ collection fitting to a variety of personal style preferences, it also appeals to a range of consumers from many age groups. J.W. Cooper customers from ages 20 to 50 are intrigued by the latest King Baby Studio jewelry collection.”

King Baby Studio owner and designer Mitchell Binder’s idea for the “Bullet” collection was inspired by a customer’s desire to memorialize their grandmother when they gave Binder a shell casing from the 21-gun salute honoring her lifetime service in the military. The complete “Bullet” collection came to be from the making of this first piece.

Crafted in sterling silver on authentic brass shell casings, genuine diamonds, sapphires and rubies and crowned with signature King Baby attitude, the King Baby “Bullet” collection attracts the most daring and traditional jewelry enthusiasts alike. Whether opting for a 30-06 bullet donned in diamond, ruby and sapphire stars evocative of the American flag; a sleek and simple sterling silver 38-special bullet; or a .22-caliber bullet with sterling silver hearts, ring and ruby or sapphire adornment, the “Bullet” collection will accent any attire as boldly or demurely as desired.

“King Baby Studio appeals to so many different types of people, as does J.W. Cooper,” adds Rauchwerger. “Having King Baby collections in-store reinforces our goal: to always offer our clients the most unusual, original and exquisite collectibles.”

Appreciating the originality, artistic quality and collectability of King Baby Studio, J.W. Cooper displays a number of its collections in addition to “Bullet,” as well as items from its women’s line, Queen Baby.

“King Baby Studio has been very important for our store,” elaborates Rauchwerger. “A lot of our clients that enjoy some of the newest fashion accessories available have become solid King Baby customers and look forward to the new lines that are coming out. Furthermore, featuring King Baby at J.W. Cooper has allowed us to show our customers who thought we were a western store or carried only belts and buckles the diversity of the luxury goods we showcase. When they see we carry King Baby, they begin to notice the selection of other items we offer, view us as a cutting-edge accessory store and become loyal J.W. Cooper customers.”

The new King Baby Studio “Bullet” collection can be explored at J.W. Cooper’s stores at The Shops at Columbus Circle in New York City and at Bal Harbour Shops in Bal Harbour, Fla., online at http://www.jwcooper.com and, most recently, on J.W. Cooper’s Facebook page, J.W. Cooper. Be sure to explore King Baby Studio along with the luxury retailer’s vast assortment of one-of-a-kind, collectible belts, buckles, boots, jewelry, carvings, William Henry pocket knives and more on the company page and become a fan. Also, J.W. Cooper can be followed on Twitter at JWCOOPERBUCKLES.

“J.W. Cooper has been in business for 30 years and has evolved tremendously,” says Rauchwerger. “We are so pleased to utilize social media to reinforce our vision, reach out to new audiences and engage consumers who are always seeking the unexpected.”

About J.W. Cooper

J.W. Cooper redefined the men’s and women’s high-end accessory market and is renowned for its niche collection of unusual, one-of-a-kind, collectible buckles, belts, boots, jewelry, carvings, pocket knives and more. Handcrafted from precious metals, skins, gemstones and the rarest, most exotic materials, such as ten thousand-year-old mammoth ivory, Kingman Arizona turquoise and prehistoric Megalodon, every item at J.W. Cooper is a work of art that continuously enchants collectors searching for the unexpected.

The men and women who shop J.W. Cooper want what no one else has. They are seeking new, special pieces that will convey their personality and become an extension of them. From corporate executives to best-selling authors, adventurists to entertainment moguls, fashionistas to fine-art enthusiasts, J.W. Cooper’s clients desire collectible items that call to them. From near and far, they come to J.W. Cooper specifically for this unrivaled shopping experience.

For media inquiries, please contact Dawn Terrick at DKT Communications at 305.342.2658 or dterrick(at)dktcommunications(dot)com.


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Todd Rauchwerger
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