Kansas City Dental Practice Expands Using Video Testimonials

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Dr. Robert K. Klein in Kansas City, Mo., is ensuring growth for his dental practice by incorporating video testimonials into his Internet marketing program.

Dr. Robert Klein

Dr. Robert Klein

This report encourages my patients to stay on my site longer,” Dr. Klein said. “I hope to do more of those in the future.

Dr. Klein, who owns Highland Dental Clinic, recently launched a new web site utilizing testimonials in which patients praise Dr. Klein and his capable staff. The website’s address is: http://www.kansascityimplantdentist.com/

“This is one of the most friendly and professional dentist’s offices I’ve ever been in and (going to the dentist) is no longer a dreaded experience,” says a patient in her testimonial.

“I want to thank Dr. Klein and his team for giving me my good smile back and taking such great care of me,” another says.

Adds a third: “The doctor’s very gentle. I feel really good about coming here and I always come back.”

Dr. Klein chose SmartBox Web Marketing, the leading web-marketing firm for dental practices, to shoot the video testimonials at his office.

SmartBox revitalized Dr. Klein’s site with customized information and a fresh look. Dr. Klein now can make a report available to patients via the site—“9 Critical Secrets: How You Can Turn Back the Hands of Time, Smile Confidently and Chew Comfortably While Eating The Foods You Love.”

“This report encourages my patients to stay on my site longer,” Dr. Klein said. “I hope to do more of those in the future.”

A dedicated phone number for the site allows Dr. Klein to track the calls from new and current patients who contact the office for appointments. By that measuring stick alone, Dr. Klein said, the new web site is well worth the investment.

“It’s been working well with more calls coming in,” he said. “We are driving traffic to the practice. And that’s always been the plan.”

Dr. Klein plans to use the site to inform patients of changes in his practice. One significant change in the works is providing anesthesiology services on an on-call basis to sedate patients who prefer sleep dentistry during restorative work.

“We’re excited about setting up this new service for our patients,” he said.

Videos: The smart way to reach patients

Colin Receveur, founder and CEO of SmartBox Web Marketing, said dental practices derive substantial benefits from using video testimonials on their web sites. YouTube has proven without a doubt that videos are popular and compelling. YouTube has now zoomed past the three billion views a day mark, a 50% increase over last year.

“We’re very proud to partner with our dental practices and help them with their online marketing,” Receveur said. “This type of marketing allows dentists to relay their expertise to their patients. And the best way to relay expertise is through video.”

He said conversion rates (the point where consumers actually pick up the phone and call for an appointment) go up drastically as much as 90—230 % when video is used in marketing.

Dr. Klein said he is totally sold in using the latest Internet marketing techniques to take his practice to the next level of growth.

“When’s the last time you picked up the Yellow Pages?” he asked. “If you are looking for information, you Google for it. Internet marketing has been a good success for me, and will even get better.”

SmartBox Web Marketing has helped more than 140 dental practices in the U.S., Europe, Canada and Australia stay on the cutting edge of dental marketing. The company was founded in 2001 by Internet entrepreneur/author Colin Receveur. For more information, contact Chris Miller via email chris(at)smartboxwebmarketing(dot)com

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