Buffalo, NY (PRWEB) October 23, 2008
Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top-notch sales skills.
In The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers, Kathleen Hawkins shows how to achieve that goal. The book begins with branding, the process by which a studio establishes itself in the marketplace. Once clients are calling, the author shows you how to shape your relationship with the client to ensure a big sale and ensure return visits. Also covered are loyalty-building programs and tips for using special events to keep clients coming back. With these techniques, photographers will learn how to thrive financially while creating stunning images.Amherst Media