Kawai Partners With Shopatron to Sell Digital Pianos Online

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Kawai uses Shopatron’s unique dealer-integrated model to sell oversized products online and deliver them to customers through its retail network

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Partnering with Shopatron allows us to sell online and enable our dealers to deliver Kawai instruments directly to customers

Kawai announces the launch of their online store powered by Shopatron. Kawai has assembled a collection of their most popular digital pianos, accessories and other items for their online store.

A shopper on kawaius.com can click on “buy now” links on selected products and be taken to Kawai’s Shopatron-powered online store. Kawai is engaging their authorized dealers as order fulfillment partners, enabled through Shopatron’s Coex Freedom order exchange. Products will be delivered throughout the United States.

“Partnering with Shopatron allows us to sell online and enable our dealers to deliver Kawai instruments directly to customers,” said Tom Love, Sr. Manager for Online Marketing of Kawai. “Our customers will rest assured that their online order is being fulfilled by an authorized Kawai dealer and is backed by the strongest warranty in the industry.”

“We are very excited to have Kawai join the Shopatron community,” said Ed Stevens, founder and CEO of Shopatron. “With the sale of their digital pianos, Kawai demonstrates that there is no product too large to be sold online. By bringing local dealers into the eCommerce process, everyone wins.”

With its new online store, Kawai joins 30 music industry merchants and over 700 brands that work with Shopatron for order fulfillment across North America.

About Kawai
Building upon the legacy of company founder, Koichi Kawai, the people of Kawai have dedicated themselves to a singular pursuit—to transform the future of the piano by blending the precepts of traditional piano craftsmanship with the latest technologies and materials. Kawai’s exceptional line of electronic instruments is the result of a decades-long effort to develop the world’s most authentic and innovative digital pianos.

Kawai's digital instruments rival their acoustic counterparts with amazing accuracy, offering Soundboard speaker systems, wooden key actions and built-in CD drives as a few of the innovative features.

Drawing on its 80 years of experience, Kawai creates acoustic and digital pianos with the utmost care and craftsmanship. Kawai America Incorporated and its sister company, Kawai Canada Music, are part of the Kawai Global Group of businesses headquartered in Hamamatsu, Japan. Together, they are responsible for the marketing, sales and service of all Kawai pianos, digital pianos and related products in the United States and Canada. For more information about Kawai and its world renowned instruments, please visit kawaius.com.

About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows merchants to engage consumers with a fantastic experience from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 600 merchants and 10,000 fulfillment partners across 35 consumer products industries. Some of Shopatron's merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, D'Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns, and Thule. For more information and a full client list, visit ecommerce.shopatron.com.


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Danielle Berg

Tim Love