KAYAK Trends Alert - Analysis of Travel Search Data Shows Lower Fares on Halloween and Friday the 13th

KAYAK, the world's leading travel search engine, posted the following analysis of travel search data from KAYAK sites regarding travel around Halloween.

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We wondered whether KAYAK Trends data could shed some light on whether people are afraid to fly on Halloween and whether you could save money when other people are scared?

Norwalk, CT (Vocus) October 23, 2009

KAYAK (kayak.com), the world's leading travel search engine, posted the following analysis of travel search data from KAYAK sites regarding travel around Halloween.

"We wondered whether KAYAK Trends data could shed some light on whether people are afraid to fly on Halloween and whether you could save money when other people are scared?" said Giorgos Zacharia, KAYAK's Chief Scientist.

Giorgos posted (kayak.com/trends/travelindex) the following findings:

"I ran a quick analysis of US flight search data over the past two years on KAYAK sites, to find out the flight pricing trends on Halloween. I looked at average selected airfare prices on Halloween vs. the overall average for the past two years. Prices were 5% less on Halloween. That's not a massive difference, but across such a large sample, it's statistically significant.

Then I looked at other dates when people might be afraid to fly - Friday the 13th and September 11th. I found an even bigger difference here - average selected airfare prices were 12-14% lower than the average for the past two years.

I think you can save money if you travel when other people might be afraid to fly."

KAYAK opened access to the site's travel search data earlier this month. Trends data is available at kayak.com/trends for nearly any commercial airport in the world and for hotels in hundreds of the most searched destinations.

KAYAK Overview
The company's mission is to help people find the best travel choices easily by enabling them to compare hundreds of travel sites at once. KAYAK (kayak.com) provides powerful flight, hotel, car rental and vacation search, as well as travel search applications for mobile devices. The company has local sites in the US, UK, France, Germany, Italy, India, Spain, and several other countries, and also operates travel search site SideStep and hotel reviews and information site TravelPost. KAYAK Trends data is based on flight and hotel searches made on KAYAK's network of sites (kayak.com, sidestep.com, travelpost.com, kayak.co.uk, other local market KAYAK-branded sites and KAYAK-affiliate sites) over the past 12 months.

Visit kayak.com, kayak.com/trends and kayak.com/mobile to learn more.

For more information, contact:

Robert Birge
Chief Marketing Officer
prcontact (at) kayak (dot) com
203-899-3100

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