Keane Creative Wins East Coast LG Account; Hires New Creative Director

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Keane Creative wins out-of-state account with the flooring division of LG, nationally headquartered in Atlanta, Ga. The new account with LG Hausys Floors is exciting news for the Tempe, Ariz.-based brand agency, as it is its second account within the LG family of consumer and commercial products.

We considered several agencies to take us forward, but selected Keane because of the company's outstanding expertise in niche markets - especially in understanding the complexities of buyer behavior and the importance of brand development

Keane Creative announced today they've won an out-of-state account with the flooring division of LG, nationally headquartered in Atlanta, Ga. The new account with LG Hausys Floors is exciting news for the Tempe, Ariz.-based brand agency, as it is its second account within the LG family of consumer and commercial products.

"We considered several agencies to take us forward, but selected Keane because of the company's outstanding expertise in niche markets - especially in understanding the complexities of buyer behavior and the importance of brand development," says Michelle Rhee, marketing director at LG Hausys Floors. "We had heard wonderful things prior to meeting Keane, but their brand strategy and creative platform surpassed our expectations."

Keane will launch LG Hausys Floors' inaugural residential line of resilient and natural wood flooring in the US market, developing a comprehensive brand strategy and planning its nationwide market introduction in February 2010.

"It's exciting to see the larger brands shedding the weight of typical 'big-box' agencies and choosing smaller, more agile shops like Keane," says Russ Perry, Keane's President. "We went to Atlanta with a well-researched strategy and solid creative; all in all, I'm proud of our team and the talent we're connected to. We're thrilled to expand our relationship with the LG brand, both across the country and across divisions."

With this new client, Keane grows its staff with the addition of Samantha Jimenez, who joins the company as lead creative director. Jimenez, originally from Mexico City, brings extensive experience to the team from her work as associate creative director with JWT Mexico and DDB Mexico, as well as senior art director with Saatchi & Saatchi Mexico and Y&R Mexico.

Founded in 2005, Keane is a brand agency located in sunny Tempe, Ariz. Providing full service brand and design solutions to clients far and wide, Keane thrives as a nimble, efficient and adaptable marketing and interactive provider. Please visit keanecreative.com or keane24.com, the company's blog, for more information.

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