Ken Sonnenberg and The Coaching Department Rally Company Fundraiser and Donate to Young Cancer Patient

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When his cousin’s 3-year-old son Drew was diagnosed with a brain tumor, Ken Sonnenberg and his online business, The Coaching Department, rallied a company-wide fundraiser where for every new account acquired in a one-day period, $100 would be donated toward the young patient’s recovery. In all, 42 new clients were gathered and $4,200 was donated to little Drew.

When I heard the news about Drew, it wasn’t really a question of if I should do something to help, It was more about how could we maximize our involvement and impact to help alleviate the financial burden in some way.

When Ken Sonnenberg found out that his cousin’s 3-year-old son Drew was diagnosed with a rarely aggressive brain tumor that would surely be a financial drain on his family, he knew he needed to do his part. With that, he enlisted the power of his online business, The Coaching Department, and rallied a company-wide fundraiser where for every new client sold in one day, $100 would be donated toward the young patient’s recovery.

“When I heard the news about Drew, it wasn’t really a question of if I should do something to help,” says Sonnenberg about his recent fundraising endeavor. “It was more about how could we maximize our involvement and impact to help alleviate the financial burden in some way.”

Sonnenberg’s company, The Coaching Department, is an online business-training program that aims to educate its clients in the realm of e-commerce and equip them with the tools necessary to run a successful online business of their own. Because it already had substantial reach, it would prove to be the ideal vehicle for helping with the fundraising undertaking.

In all, The Coaching Department acquired 42 new clients in a single day and, as a result, Sonnenberg and his company were able to go to Primary Children's Hospital in Salt Lake City, UT and bring with them some presents for young Drew and a donation of $4,200 for a family in need.

The Coaching Department was established Ken Sonnenberg and other experienced online entrepreneurs to provide an educational platform to businesses and individuals throughout the world. Their goal is to not only teach you the principles of successful e-commerce, but also to empower you to apply what they teach so that you can build and grow your own profitable online business.

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Steve Hatch
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