‘Party Like the Rich Kids’: The Next 'Friday'?

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Remember Friday? No, not the coveted start of your weekend—the viral music video sensation heard 'round the world. Now, one of the producers behind Rebecca Black's incessantly tweeted and re-tweeted anthem is back for more.

Inspired by ‘Friday’s Billboard, YouTube and Glee success, Clarence Jey, the Los Angeles-based producer of the much-discussed hit, has recently founded a new multi-dimensional entertainment label, Pop-U-Lar. The label, in conjunction with an LA-based management group, has made its sole purpose the discovery and development of captivating new talent. Its first artist is Kenny “The Thrill” James, armed, of course, with his own ready-to-go-viral video for the ultra-catchy first single 'Party Like The Rich Kids', which was produced by Jey's music production team at Music Intersection LLC.

The storyline hinges on James and his ability to throw a fantasy party, fulfilling his desire for a summertime escape from the ‘hood’. Fun and completely entertaining in its own right, there's also a twist: a secret game, with a cash prize of $7,000.00, is embedded in the video for Party Like the Rich Kids. Fans are invited to watch the video, then follow Pop-U-Lar's YouTube channel and Twitter feed to start collecting and deciphering the cryptic clues.

Born in San Diego, California and raised in New York, Kenny “The Thrill” James is a pop singer with amazing dancing abilities, a uniquely versatile voice and acting skills to compliment his fun personality. Sharing the same birthday with the King of Pop, Michael Jackson, Kenny is a well-rounded entertainer who plays, writes and produces music. Currently he is preparing for an East Coast tour, which corresponds with his debut album release.

Classically trained, Clarence Jey was the driving force and composer behind other previous Ark Music Factory artists like CJ Fam and Kaya. He has composed and written music for US Emmy-winning Television, in addition to having worked with a number of acclaimed artists, such as Cindy Santini (US Fontana/Universal), Mick Walsh (Adventures of Stevie V), Samantha Lombardi (Rafelson Media), Richie Kotzen, Wendy Parr (Slumdog Millionaire), and Herbie Crichlow (Grammy for Backstreet Boys).

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