Our company benefits from the content addition and the blogger can link to promote their business.
Dover, Kent (PRWEB UK) 20 April 2013
The Dover based organisation, http://www.chrislongley.co.uk is looking for guest bloggers with expert knowledge on web design or search engine optimisation topics to guest post on their blog. The website/blog is a 5 year old .co.uk domain with Google page rank of 4. The web firm believes it can be a great enhancement to all parties involved. The company benefits from the content addition and the blogger can link to promote their business.
"We are looking for truly unique content from web industry experts" says owner Chris Longley. "We have some strict criteria about the type of posts or links we will accept but content diversity is a good thing, so any related topic will be welcome. What we won`t like to see is re-spun content from forums just to build your content. A good example of the type of content we want can be found on sites like SitePro News. "
Example topics could involve solving a programming issue that was unique to a development project or created some new website function software, App or site plug-in that needs to be promoted. SEO campaigns are welcome, or news about the post Panda or Penguin updates, providing the publishing criteria is met. Excerpts only from other website content is acceptable, proving it is just used for reference.
Chris Longley Digital Media gives some example of what it expects and the essential criteria of blogging on the site. This falls in line with the major search engines policies on guest blogging. The firm also has its own criteria.
Outbound links from posts must be to European, North American or Australian websites that have established domain age, over 12 months minimum. No 301 re directs to newer sites.
Two guest blog posts per week per blogger, one outbound link per post. Anchor texts should reflect the receiving page title / website theme.
Blog posts must be about web design, development or web marketing theme related.
No duplicate content or re-spun content.
A high standard of English literacy, spelling and punctuation. Poorly written content will be rejected.
No links to SEO based blog networks or linking wheels.
The final decision on what is acceptable or not is non negotiable.
Clearly, the guest blogging isn't ideal for general SEO promotion of different client website themes. SEO firms would benefit promoting their own inner pages. Similarly, other UK web designers would benefit too.
The Kent firm also sees another great benefit of the guest blogging is that its possible to build good relationships between design or marketing businesses through this type of collaberation. "Networking is fundemental in discovering new partnerships and how they just might fit in as your business progresses" Longley points out. "We have had lots of referrals for our dental websites service based on business networking."