Kevin Werbach, Communications Policy Innovator, Says on IdeasProject.com that the Mass of New Social Data Provides Insights and Unexpected Uses

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Kevin Werbach

What's exciting about the Web is not just the fact that I can take a piece of paper and put it on a screen that someone else can view, but the plethora of information out there and the connections that can be made

San Francisco, CA (PRWEB) June 2, 2009

Kevin Werbach, leading expert on the business, policy, and social implications of emerging Internet and communications technologies, and Assistant Professor at the Wharton School, says the unprecedented ability to mine data from social media offers opportunities both commercially and for society. In addition to the connections themselves, the ability to find things, and detailed information around how, where, and with whom we connect, is creating a new kind of infrastructure.

A video interview with Werbach exploring the insights gained from new social data is featured on IdeasProject, a unique website developed by Nokia. IdeasProject is an online "information space" that provides a new way to interact with thought leaders and their big ideas about the future of connected communications. For more on Werbach's big idea, visit: http://www.ideasproject.com/idea_person.webui?id=3518

"What's exciting about the Web is not just the fact that I can take a piece of paper and put it on a screen that someone else can view, but the plethora of information out there and the connections that can be made," said Werbach. "This has been the history of the Internet for the past ten years and we're just starting to see the same developments now with social data."

"Werbach points out that connected communications via the Web enables companies to analyze and extract vast new quantities of social data," said Valerie Buckingham, director of technology marketing, Nokia. "Web communications and computing itself are naturally coming together producing new models of interaction. We look forward to sharing more of Kevin's provocative thoughts on the applications of this new relationship on IdeasProject."

Over the next several months, editors from the IdeasProject are featuring their favorite ideas as submitted by the public and sending a Nokia N95 to the 'Big Thinker' who contributed. Share and submit your 'Big Idea' with the world by visiting http://master.ideasproject.com/userideasubmit.webui

About Kevin Werbach:
Kevin Werbach is a leading expert on the business, policy, and social implications of emerging Internet and communications technologies. At the Wharton School, his work focuses on the policy implications of Internet architecture and video. The former editor of Release 1.0, a renowned industry publication analyzing key technology trends, he advises companies, writes about emerging trends in communications and information technology, and organizes Supernova, a major executive technology conference. In 2008, President Obama selected Werbach to lead a review of the Federal Communications Commission (FCC). A sought-after speaker, writer and commentator, he appears frequently in print and broadcast media including CNN, CNBC, NPR, ABC News, USA Today, The New York Times, The Wall Street Journal, The News Hour with Jim Lehrer, Nightly Business Report, and The Washington Post. Werbach is a magna cum laude graduate of Harvard Law School and a summa cum laude graduate of the University of California at Berkeley.

About IdeasProject:
IdeasProject, a project of Nokia hosted at http://www.ideasproject.com, brings together the most visionary and influential "big thinkers" to contemplate the big ideas that matter most to the future of communications. It is a new kind of conversation platform aimed at uncovering the connections between these thought leaders and their disruptive ideas. Explore the IdeasProject website, subscribe to its RSS feed, join its Twitter feed (IdeasProject), and come back often to learn about great new big ideas as they break.

About Nokia:
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. We make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Developing and growing our offering of consumer Internet services, as well as our enterprise solutions and software, is a key area of focus. We also provide equipment, solutions and services for communications networks through Nokia Siemens Networks.

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