Innovation in Search Marketing - Keybroker Launches RealTimeAds, Automated Search Ads for Higher Relevancy, More Clicks and Increased Conversion

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Keybroker has launched RealTimeAds, automated production of search ads (sponsored links) on Google and other search engines. The bottom line for search advertisers using RealTimeAds is higher relevancy, leading to higher click-through rates and higher conversions and more sales, while lowering customer acquisition cost. RealTimeAds is part of Keybroker's online marketing platform CampaignControl.

One of Sweden's Hottest Technology Companies

Keybroker has launched RealTimeAds, automated production of search ads (sponsored links) on Google and other search engines. The bottom line for search advertisers using RealTimeAds is higher relevancy, leading to higher click-through rates and higher conversions and more sales, while lowering customer acquisition cost. RealTimeAds is part of Keybroker's online marketing platform CampaignControl.

Four of Keybroker's clients have been using RealTimeAds during 2008 and 2009, and are enjoying better results. For example, sponsored links produced with RealTimeAds now delivers over 20% of online sales to one Danish home electronics e-tailer, while the click-through rate has grown from 0,63% to 2,78%. At the same time conversion rates improved dramatically thanks to increased relevance, thereby lowering customer acquisition costs.    

Real Time Ads uses product feeds from the clients' product inventory databases and automatically creates sponsored links on search engines through an end-to-end solution. With RealTimeAds an advertiser can create ads for each and every offered product and automatically update the ads with changes in stock availability and price. One of Keybroker's clients keeps over 25.000 products up-to-date on Google using daily feeds and RealTimeAds. RealTimeAds is especially useful for companies with online sales and large inventories, for example within electronics, travel, shopping, entertainment and other retail business.

  • The first wave of search advertising technology was about bid management, now the challenge is to automate large amounts of ads and manage campaigns in real-time. Keybroker can help marketers to automatically advertise all their products and thereby turing Google into their ever relevant and constantly updated shopping window, says Fredrik Arnander, Keybroker CEO and co-founder.

For Keybroker, who is responsible for large advertisers search marketing globally from an international Delivery Centre, RealTimeAds enables more productive management of growing traffic volumes. Thanks to RealTimeAds and CampaignControl, Keybroker was recently awarded the distinction "One of Sweden's Hottest Technology Companies" by two leading business publications.

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Fredrik Arnander
Keybroker AB
+46 70 568 24 10
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