Keynote® Testing Reveals Texting Not Ready
for Presidential Prime Time
-
Keynote Mobile Application Perspective®
Technology for Common Short Code SMS Monitoring Uncovers SMS Service
Issues in Week Preceding Obama VP Announcement
-
Performance Issues Around Historic Text Campaign to Millions of
Mobile Subscribers Underscores the Need for Industry Solution to
Monitor Common Short Codes
-
Between 40-50 Percent of People Subscribing to Receive the Historic
VP Selection Text Message May Have Received the Message in a Very
Untimely Fashion or Not at All
SAN MATEO, Calif. (Business Wire EON/PRWEB ) August 28, 2008 --
Keynote Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet
test & measurement solutions for continuously improving the online
experience, today revealed that the SMS service used by the Obama
campaign was highly unreliable the week leading up to his momentous text
announcement of his vice presidential running mate to millions of
supporters. Keynote conducted 600 tests on the Obama ’08
Campaign short code from August 13 to August 22 in anticipation of the
August 23 announcement. The results revealed inconsistent performance
with extremely poor availability compared to the industry average. Based
on its data, Keynote believes that between 40-50 percent of people
subscribing to receive the VP selection text message from the Obama
campaign may not have received the text message in a timely fashion or
in fact very likely never received the text message at all.
Keynote conducted its tests in San Francisco and San Diego across two
major carrier networks. Subscribers to the Obama ’08
Campaign received an SMS message and response time was measured once an
hour over each carrier network.
“Our evaluation of Obama’s
SMS service leading up to his VP announcement demonstrates the
inadequacy of the SMS technical infrastructure to support large-scale
marketing campaigns,” said Shlomi Gian,
director of mobile business development for Keynote. “As
mobile marketing increasingly becomes a key channel for campaign
managers and marketers interested in communicating with voters and
consumers, a solution for testing and monitoring common short codes is
needed to ensure the delivery of critical information and reliability.
The Obama event underscores the absolute need to monitor the performance
of common short codes used in high impact marketing or sales initiatives
in which actual delivery of the message to the consumer is important to
the overall success of the campaign.”
Keynote’s on-demand Mobile Application
Perspective® technology for Common Short Code
(CSC) SMS monitoring offers increased visibility into the performance,
availability and delivery of messages sent via Common Short Codes.
Common Short Codes represent a fast-growing channel offering direct
communication with end users, anytime and anywhere through a common
medium – Short Message Service (SMS). Common
Short Codes can be leased by any company looking to interact with
hundreds of millions of wireless consumers.
“Keynote’s
unrivaled expertise in measuring and monitoring the quality of the
mobile end user experience, from the Web to SMS, can help businesses
select mobile services providers and realize the return on their mobile
investments,” added Gian.
Social Media and Related Links:
About Keynote
Keynote Systems (Nasdaq “KEYN”)
is the global leader in on-demand test & measurement solutions for
continuously improving the online experience. As an independent and
trusted third-party, Keynote provides IT and marketing executives with
an unbiased view into their Internet services from around the world. For
over a decade, Keynote has been providing measurement data and testing
capabilities that allow companies to understand and improve their
customers’ online and mobile experience.
Keynote has four test and measurement businesses: Web performance,
mobile quality, streaming & VoIP, and customer experience/UX. In
addition, Keynote’s industry analysis group
called Keynote Competitive Research publishes proprietary studies
measuring customer experience and service levels across a wide range of
industries.
Known as The Mobile and Internet Performance Authority™,
Keynote has a market-leading infrastructure of 2,500 measurement
computers and mobile devices in over 240 locations around the world.
Keynote also maintains one of the most representative panels of online
users consisting of 160,000 consumers. Keynote’s
on-demand, hassle-free infrastructure allows businesses to access
services they need, when they need them to pinpoint and fix mobile
quality and Internet problems before they impact customers.
Keynote helps over 2,800 corporate customers become “the
best of the best” by helping them improve
online business performance and mobile communications quality. Keynote’s
customers represent top Internet and mobile companies including American
Express, BP, Caterpillar, Dell, Disney, eBay, E*TRADE, Expedia,
Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can
be reached at www.keynote.com or by
phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and
WebEffective are registered trademarks and The Mobile and Internet
Performance Authority and True Experience are trademarks of Keynote
Systems, Inc. Other trademarks are the property of their respective
owners. © 2008 Keynote Systems, Inc.
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3VtbS1IYWxmLVpldGEtUGlnZy1QaWdnLVNpbmctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
Share The News
Submit this press release easily to any of these major bookmarking and social media sites.