Super Bowl Advertisers and Mobile Sports Web Sites Aim for Touchdown - Keynote to Report the Online Action Play by Play

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-- Hard Performance Data, Analysis and Media Briefings Available Immediately Following the Super Bowl -- Data to Rank the Speed and Reliability of Four Popular Mobile Sports Web Sites, Three Popular Web Sites Streaming Super Bowl Commercials and 35 Super Bowl Advertiser's Web Sites -- Keynote to Compare/Contrast Site Performance Before, During and After Super Bowl

Keynote Competitive Research, the industry analysis group of Keynote Systems (Nasdaq:KEYN), today announced it would make itself readily available to media immediately following Super Bowl XLII 2008 for reporting on the technical quality (responsiveness and reliability) of four leading mobile sports Web sites, three popular sites streaming Super Bowl commercials and 35 of the Super Bowl advertiser's Web sites. Media interested in receiving "Keynote Media Updates" regarding how leading Web sites are performing during this period of time and/or to schedule an interview on Sunday night or Monday should email their request to: and

Leveraging the company's global test & measurement network, Keynote will collect mobile performance data to measure the response time and availability of the following four mobile sports Web sites: ESPN (NYSE: DIS), Yahoo Sports (NASDAQ: YHOO), FOX Sports (NYSE: NWS) and CBS (NYSE: CBS). Keynote will also offer comparisons between the sites average performance to their Super Bowl Sunday performance.

Using Transaction Perspective(R) 8.0, Keynote's market-leading Web site performance measurement and monitoring service, the company will also measure the performance of three popular sites that will be streaming Super Bowl commercials online including AOL Sports (NYSE: TWX), YouTube (NASDAQ: GOOG) and MySpace.

Additionally, Keynote will monitor site responsiveness and reliability of 35 of the Super Bowl advertiser's Web sites including: Anheuser-Busch (NYSE: BUD), Audi of America, Bridgestone Firestone North America,,, Coca-Cola Co. (NYSE: CCE), Dell (NASDAQ: DELL), E

RADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at or by phone in the U.S. at (650) 403-2400.

Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. (C) 2007 Keynote Systems, Inc.

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Dan Berkowitz
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