The beauty of microdata formatting with Schema Protocols is the ability to tell the search engines exactly what type of content they are reading
Dallas, TX (PRWEB) August 29, 2012
KeyRelevance, LLC, a Dallas online marketing company, announced today that long time search marketers Christine Churchill and Carrie Hill have been chosen to present on a variety of topics at the next Search Marketing Expo Conference taking place October 2-4, 2012 at the Jacob K. Javits Convention Center in New York City, NY.
The three-day Search Engine Marketing conference, spearheaded by industry greats Danny Sullivan and Chris Sherman is designed to help both novice and expert search marketers get a handle on the ever-changing industry. Leveraging budget and time across multiple facets of online marketing has become increasingly challenging and the need for innovation, efficiency and understanding is more critical than ever before.
During SMX, KeyRelevance President Christine Churchill will be presenting on a variety of topics and teaching a solo hour long boot camp session. On Tuesday October 2, 2012 Ms. Churchill will be teaching the Keyword Research & Copywriting for Search Success Boot Camp.
Ms. Churchill will also moderate several panels including the Link Building Boot Camp with industry link expert Debra Mastaler. Day Three is rounded out with Christine's expert moderation of an authoritative panel centered on Advanced Keyword Research Tactics.
KeyRelevance's Director of Online Marketing, Carrie Hill will speak on Day Two of the conference on the Schema.org panel discussing the alliance between Google, Microsoft and other online players. Her presentation on “Schema 101 – Why The New Data Matters” explains what forms of microdata should matter to online businesses and how site owners choose the right aspects to format with the new Schema.org protocol.
"The beauty of microdata formatting with Schema Protocols is the ability to tell the search engines exactly what type of content they are reading and what that content tells the searcher," explains Carrie Hill. "From addresses and recipes to product listings, we now have a way to create and format data in a way both Google and Microsoft acknowledge and display. For the business owner, this not only creates better indexing and a broader reach across search results, it gives the possible leg up on their competition with an enhanced listing in the normally very similar search results."
About KeyRelevance, LLC
KeyRelevance is a full service search engine marketing company based in Dallas, Texas offering search engine optimization and consulting, pay per click management, local search optimization, conversion and usability enhancements, detailed analytics, and online public relations. KeyRelevance's highly experienced staff plus proprietary tools and technologies help clients achieve their online marketing goals. For more information on KeyRelevance search marketing services visit us at http://www.keyrelevance.com or the KeyRelevance Facebook page or call 1-972-429-1222.
KeyRelevance is a full service search marketing company specializing in helping businesses succeed using a holistic approach to marketing: increasing visibility online, improving user experience, and maximizing conversion.