This new software brings Keyword Attribution modeling to the next level.
New York, NY (PRWEB) May 03, 2011
Vector Media Group, a leading Internet marketing agency, is proud to announce that it has recently added comprehensive Keyword Attribution Management to its suite of Search Engine Marketing services. “This new software brings Keyword Attribution modeling to the next level” said Lee Goldberg, Co-Founder and President of Marketing & Strategy for Vector, adding, “Most online marketing firms talk about maximizing ROI for their clients, but our attribution management software actually delivers the hard data and detailed analysis that ensures maximum ROI for all online marketing initiatives. Few other firms can produce this type of actionable marketing insight, which is already creating immediate competitive advantages for our clients.”
Keyword attribution is the process of accurately valuing the keywords and other media used by visitors as they search for and visit websites online. By tracking the actions of online consumers from the initial click (or visit) through subsequent search queries and ultimately action taken on a website, marketers will be able to apply credit accurately to each channel and keyword phrase used in the search cycle. Marketers and website owners benefit from a new level of understanding of how consumers find and ultimately decide to purchase their products and/or services, knowledge which can be essential for making informed decisions about online ad spend allocations.
Three months ago, Vector Media Group began applying their attribution modeling software on several campaigns, including those of long-time Vector client Marlo Beauty Supply. While Marlo’s campaign was already generating stellar results, the new modeling has increased ROI by 36%. Said Ingmar Korstanje, President of Marlo Beauty Supply: “I was thrilled with the results that we were generating before the Attribution Modeling, but now it’s gotten even better!”
Vector’s attribution management software can be effectively applied across multiple marketing channels, including paid and organic search, social media efforts, online display, and offline initiatives. Tracking all of the touch points of various marketing initiatives provides a complete and detailed picture of how consumers are interacting with client brands and products in various advertising settings.
The Vector Media Group team is incredibly excited by the contributions this methodology will make towards generating even larger profits for its clients. As Lee Goldberg stated, “In today’s competitive environment, we want to make sure we are utilizing everything at our disposal to give our clients the best competitive advantage. By applying advanced attribution modeling to our clients’ campaigns, we feel that we are coming to a knife fight armed with a bazooka”.
Learn more about Vector Media Group's keyword attribution management.
About Vector Media Group
Vector Media Group is a full-service Internet marketing, SEO, and website development company. Our proprietary attribution management software and expertise can help marketers understand the benefits of accurate keyword attribution modeling and how the concepts of keyword attribution can be applied to grow their companies’ sales and increase profits.