Because search engines like Google, Yahoo!, and Bing rank sites based on algorithms and not the size of the company, smaller firms, with a properly optimized SEO [search engine optimization] campaign, can compete with any-sized company for online traffic.
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Toronto, Canada (PRWEB) June 08, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top keyword marketing tips for helping smaller firms drive more local traffic.
“Because search engines like Google, Yahoo!, and Bing rank sites based on algorithms and not the size of the company, smaller firms, with a properly optimized SEO [search engine optimization] campaign, can compete with any-sized company for online traffic,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions.
Staying current with the latest SEO strategies is a key component to long-term success, according to Wu. Unfortunately, one of the challenges facing small businesses working with a tight marketing budget is finding the time to continually adjust their SEO strategies and improve their online performance. One of the easiest and most effective SEO approaches a smaller business can employ to increase local traffic, says Wu, is to select the right keywords that both the brand's target audience and search engines find engaging.
To rank higher on search engines and attract local traffic, brands need to have their sites optimized using keywords that emphasize the business and its products and services, according to Wu. He also emphasizes that it’s important to use region-specific keywords. On top of that, however, Numero Uno Web Solutions has a number of other keyword tips smaller business can use to further enhance their online presence.
“When it comes to keywords, it’s important to understand the target audience and how they might search for a product or service. After all, the keywords a brand thinks are important may be different than what the audience is looking for," Wu adds. "To better enhance keyword optimization, if possible, talk with a customer and find out what they would or did search for when finding you.”
Don’t forget about the calendar when considering possible keywords, says Wu. Certain keywords, like “Father’s Day”, “sale,” “summer,” and “Christmas” are seasonal and can be used for specific campaigns to reach exact or broad match types.
While natural keywords are the backbone of local SEO marketing, advanced keyword evaluation strategies can help brands better understand their target audiences search behaviour and attract previously untapped local traffic, according to Wu.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).