Boston, MA (PRWEB) September 29, 2011
Businesses these days simply can’t start a website, sit back, and watch the money roll in. The Internet has opened a lot of doors. Now every marketer can be a publisher, every customer has a voice, and every company has an opportunity to carve out its own share of a particular market. With this level of online competition, those that fail to take the proper steps risk being lost amidst the noise.
Today OpenView Labs, the strategic consulting group for OpenView Venture Partners, released “Better Keywords, Better Customers: A Complete Guide to Keyword Generation” to help startups and expansion stage companies implement keyword generation strategies.
“The Internet has created a world where everyone has a ‘voice.’ With so much competition, companies that don’t take the proper steps to be heard will never get noticed. That’s where keyword research becomes so important; amidst everything else on the Web, it allows you to make your business more visible to potential customers. But it’s not just about helping them find you. Keyword research also provides excellent insight into the language, needs, and pain points of your targets,” said Brendan Cournoyer, Marketing Associate for OpenView Labs.
“Keywords are where you connect with your target market. It’s pretty much equivalent to choosing which conferences to attend, where to advertise and how to start a dialogue with potential clients. Select the wrong keywords for your online marketing efforts, and you could miss large groups of prospects,” added Tom Johansmeyer, Group Marketing Director, Cross Border.
Visit the OpenView Labs to download your free copy of "Better Keywords, Better Customers" to start improving your keyword generation efforts and winning more customers today.
About OpenView Labs
OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global Venture Capital fund that invests in expansion stage technology companies. The Labs was formed to assist the management of OpenView portfolio companies build great companies by gathering, creating, storing, and disseminating best practices across all functional areas. The dedicated full-time teams, Senior Advisors, and network at OpenView Labs spend the bulk of their time working on behalf of the OpenView Venture Partner's Portfolio companies. This work includes incubating methodologies, testing approaches, performing research projects, developing and implementing forums and workshops, gathering the best network and ideas for building great companies, and coaching the management of the portfolio companies.
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