Of all the tools used by online marketing companies, the one that can help drive the most traffic and get a site discovered on search engines is also one of the most basic.
Past News ReleasesRSS
Toronto, Canada (PRWEB) May 14, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top ways to optimize search engine optimization (SEO) and increase ranking on search engine results pages (SERPs) using keywords.
“Of all the tools used by online marketing companies, the one that can help drive the most traffic and get a site discovered on search engines is also one of the most basic,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “In order for small- and medium-sized businesses to rank higher on search engines, sites have to be optimized for relevant keywords that best reflect a business’ products or services.”
According to Iaboni, there are several effective keyword strategies that businesses can use to make sites more discoverable, drive traffic, and increase conversions.
“While it’s essential to use generic terms that describe a business, it’s also important to narrow the keyword focus down; making it more specific,” says Iaboni. “A business could consider geography to make it useful for local consumers. And think about last-minute shoppers; instead of just using ‘flowers’ as a keyword, they could use ’same-day flower delivery Milton.’”
Small- and medium-sized businesses can also learn which keywords to use from online visitors, according to Iaboni. It’s quite possible that online users think about a particular product differently than the actual brand does, meaning sites can receive traffic from searches that have nothing to do with SEO. It’s imperative that brands analyze statistics to determine which keyword phrases bring people to the site on a frequent basis. At the same time, if one particular keyword is helping a site rank better, one should create a page with content optimized for that key term only.
“An effective online marketing campaign starts with extensive keyword research,” Iaboni concludes. “Failing to properly research and implement the most appropriate keywords could jeopardize all of a company’s online efforts.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).