REMI Announces Top Three Keywords for Advertising

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The Real Estate Marketing Insider announces its choice of top three eye-catching words to include in advertisements for real estate properties, following a recent study featured in the Chicago Tribune that examined the content of real estate listings across the U.S.

The Real Estate Marketing Insider released its weekly Top 3 feature, which provides a list of three tips or opinions on important real estate issues. This week, REMI offered three keywords for real estate agents to include in their advertising for real estate that can catch clients’ eyes and interest them in properties.

In the Chicago Tribune last week, real estate reporter Mary Umberger detailed a new study that examined real estate listings from all over the country. The study looked at how much time each of the properties in question were on the market, compared it to the text/copy of the listings that accompanied them, and looked for trends in copywriting that might shorten a listing’s time on the market. The results yielded a list of 100 terms that help a real estate advertisement attract attention. At the top of the list, “beautiful” featured in most quick-selling properties the study examined. Other key terms that made frequent appearances are “private,” “stunning,” “move-in condition,” and words pointing to all sorts of amenities and home features.

There’s no question that whether selling suburban homes or a beachfront home rentals, word choice in real estate marketing is important. With limited time and space available to convince clients to take a closer look, a single word or phrase can make all the difference. The Insider combed the list provided by the study and consulted its team of experts to come up with three words that can help a real estate listing stand out:

1.    Beautiful. The top of the list in the study and a word deemed important in virtually every corner of the U.S., “beautiful” can describe any kind of property and attract attention from any buyer.

2.    Warm. Especially in suburban home markets, this word can make a big difference. The context is important here, though. “Warm” doesn’t necessarily refer to temperature, but to the cozy and “homey” nature of the property. Remember to adjust the copy to feature this word in the right setting.

3.    Luxury. This word is an important stand-in for amenities of all kinds and in whatever capacity the property has them. When space is at a premium, such as in a magazine or catalogue listing, the word “luxury” can entice buyers just enough to convince them to take a closer look at the home’s offerings.

The Real Estate Marketing Insider’s weekly “Top 3” feature examined the results of a recent study of copywriting in real estate listings, and recommended three words to work into real estate announcements and advertisements more frequently. The Insider recommended agents rely on the words “beautiful,” “warm,” and “luxury” to help them sell properties more quickly.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider brings readers in-depth news and analysis of the ever-changing real estate market. The online journal is a great resource for home buyers, sellers, and investors.

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