KickApps Establishes Clear Market Leadership among Major Media Brands
Introduces Project Yuku, a New Consumer Entry Point to
Community-Building
NEW YORK (Business Wire EON/PRWEB ) February 14, 2008 --
KickApps, the leading on demand
social media platform, today announced that it saw tremendous momentum
in its 2007 performance, solidifying its position as the platform of
choice for global media companies and web publishers of all sizes moving
in to 2008. Offering a proven solution for audience growth and deeper
engagement, KickApps experienced industry-leading growth among a wide
variety of major brands.
"Sports fans and the communities they form are central to the success of
any sports team," said Scott Richman, senior vice president and general
manager of MSG Interactive. "Through social media we have the
opportunity to deepen our relationship with New York Knicks fans,
offering them a unique interactive experience with our new Knicks City
Dancers site. We look forward to continuing our successful partnership
with Kickapps, who have demonstrated leadership and expertise in this
platform, making them an ideal partner for MSG Interactive."
Highlights of recent KickApps deployments include:
“Social networking isn’t
just for college kids anymore,” said Richard
Greenfield, media analyst for Pali Research, in a recently published
industry report. “Social networking ads are
getting “smarter”
and more valuable by providing major media companies and advertisers
with a deeper understanding of their audiences.”
Additionally, the KickApps’s platform was
deployed by a record number of mid-tier web publishers that run the
gamut of niche interests, including Bonnaroo
Music Festival; Ski & Skiing Magazine and Warren Miller’s
SkiNet.com
community; Mixed Martial Arts training community TrainingforWarriors.com;
Liftopia.com, an e-commerce site
for skiers seeking discount lift tickets; HipHopMusicDotCom.com’s
leading hip hop blogger community ThaBlock; TasteTV.com’s
Taste Makers Social Club; and Ridgewoodtv.com,
a ‘hyper-local’
video site for residents of Ridgewood, New Jersey.
“We’re delighted
with the way major media brands, sports teams and entertainment
personalities have embraced KickApps and our platform’s
ability to stimulate a deeper connection with their online audiences,”
said Alex Blum, CEO of KickApps. “I’m
particularly pleased to note the impressive engagement and ROI
statistics being realized by our customers. In a very short period of
time, social media and community experiences are proving their value in
driving audience engagement.”
The Yuku Project
With the launch of Yuku.com,
KickApps demonstrates its ability to enable destination sites driven by
Long Tail community leaders. Wholly owned by KickApps, Yuku.com is the
first of several planned destinations that invites consumers to quickly
create and moderate their own communities within a shared space among
other niche communities. The success of Yuku shows that robust message
boards, when supercharged with a range of social media applications, can
be one of the best ways to quickly launch and grow niche communities.
“The KickApps platform is the most powerful
way for enterprise web publishers to deeply integrate social media
experiences on their own websites,” said
Blum. “Message boards are an extremely
popular entry point for community-building, which is why we chose Yuku
as our first consumer launch.”
KickApps will launch additional consumer-driven communities on behalf of
major media customers within specific niches, including sports, local
community and family.
Going into 2008, the KickApps network is delivering:
-
A quarter of a billion monthly page views
-
8+ million unique visitors per month
-
10+ page views per visit on average
-
14,000+ enterprise deployments
-
Clients reporting up to eight-times return on investment after only
two months
About KickApps
KickApps provides on demand social media applications that enable web
publishers and marketers to grow, engage and monetize online audiences.
Our SaaS platform includes social networking, user-generated content,
programmable video players, viral Widgets and other applications that
are tightly integrated with robust media moderation, member management
and reporting. The KickApps Platform seamlessly integrates with any
website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and
SOAP). Customers include: ABC Family, CW Television, Guinness World
Records, Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, Cox
Television, the Phoenix Suns, the New York Knicks, the New York Rangers
and thousands of other sites. For more information, please visit www.kickapps.com
and www.kickdeveloper.com.
See the original story at: http://eon.businesswire.com/releases/kickapps/media/prweb696884.htm
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