AIMG’s Design Helps Evelyn’s Kitchen Reach Funding Goal

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Marketing and web development firm AIMG combine collateral email marketing with powerful design for the funding campaign that helped NYC small business Evelyn’s Kitchen raise more than $28,000 in 30 days. Designs Campaign for Designs Campaign for

The result was a huge success, with the client surpassing her funding goal in about 30 days.

Thrilled with AIMG’s design of the website and Café Board app, gourmet executive chef and owner Ayala Donchin turned to AIMG to design her funding campaign site.

“The goal was to create a design that reflected the spirit of the emerging company and excite viewers to make a donation” said Joe DeMicco, Founder & CEO of AIMG. “Working with the company’s business development team, we created a look and feel that not only matched the company’s corporate branding but seamlessly weaved together the concept of their “dangerously delicious” food and the reasons for requesting donations. In addition to the design and set-up of the campaign page, we also worked with the client to develop a collateral email campaign to generate a targeted audience. The result was a huge success, with the client surpassing her funding goal in about 30 days.” is a funding platform for creative projects. With thousands of projects making funding requests through the site, it is important to stand out from the crowd. By integrating video and images that tempt the palate, AIMG’s design enticed readers to engage with the content and learn more about the EK Café appeal. Appearing down the right column, readers learned what they would receive for making a pledge of a specified amount. As a further incentive, tallies of the pledged amounts were posted so readers could see the number of backers supporting the client’s appeal. The campaign was launched August 30th, 2012. Less than a month later, the campaign raised $28,801, exceeding its funding goal by $1,801.

For information about AIMG’s strategic marketing and web development services call 1-704-321-1234 or visit

To learn more about Evelyn’s Kitchen visit To view the Kickstarter campaign design, visit

About AIMG

AIMG is a full service marketing, web development and search engine optimization (seo) agency with offices in New York, New Jersey and North Carolina. It offers website design, search engine optimization, custom application development, consulting for business development and marketing services. AIMG’s divisions include Enterprise Business Solutions, Small Business Marketing, Strategic Local Marketing, Industrial Sector Marketing, Medical Marketing, and its NOA Marketing Division specializing in the needs of non-profits, organizations and associations. Visit or call 1-704-321-1234.

About Joe DeMicco

Joe DeMicco has been a web and marketing consultant for almost 20 years. He started his flagship company AIMG | Accurate Imaging in 1994. He has worked as a consultant and produced solutions for companies like BMW, Discovery Communications, Publicis, Thomas Register (ThomasNet), Net2Phone, Robotic Industries Association, Automated Imaging Association, Hose-McCann Communications, E-Z-EM (now Bracco Imaging), and Excite Media Group. In 2007 he established Industrial Web Solutions, which specializes in online and offline solutions for industrial manufacturers. His blog offers business development tips.

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Patricia Sonego
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Joe DeMicco
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