Introducing William & Sterling: Fashionable and Innovative No-Show Socks for Men, that Won’t Roll Off the Feet

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William & Sterling, a European sock brand is proud to launch its brand new innovative No-Show socks collection for Men on (on 4th of April).

This is why No-Show socks have become one of the most hated apparel items, until now!

A Love-hate relationship

Many people develop some kind of a love-hate relationship with No-Show socks. There is nothing more annoying when No-Show socks keep rolling off the feet, forcing us to stop and pull them up again and again. Since most people still want to keep up with the growing sockless style, some choose not to wear socks at all, causing blisters, smelly feet and sweaty shoes as a result. And by wearing higher ankle-socks to prevent the roll-off, the rim of the socks become visible, ruining the whole look.

“This is why No-Show socks have become one of the most hated apparel items, until now!” say the founders of William & Sterling.

The Stockholm based sock company is launching its first Kickstarter campaign (link) on 4th of April, for a new line of innovative No-Show socks aimed to redefine the sock industry, and hopefully ease the life of many blistered and smelly feet.

Design and Prototyping
Whether purchasing a pair of 2 or 15 dollar No-Shows, they will still roll off the feet. You are just paying for the brand name and not for the functionality. When the founders of William & Sterling realised that no other brand took on this challenge, they decided to develop these socks themselves. After 8 months of hard work, looking for a reliable manufacturer to develop the perfect No-Show socks, they managed to solve a huge problem that the whole sock industry had neglected.

Designed in Sweden, and Made in Europe
What makes these No-Show socks awesome? By combining different premium materials and stitching techniques William & Sterling has developed a unique elasticity and shape that adapts perfectly to the foot. The eco-friendly silicon material with an optimized strip size and perfect gripping feature, makes sure that the sock doesn’t slip from the heel, no matter the stress caused by walking or running. Treated with an organic anti-microbial solution, these socks prevent bad odors and ensures all-day freshness, even after hours of usage. The socks are manufactured in Europe to secure the best quality and ethical standards.

The William & Sterling No-Show socks are available in 12 patterns exclusively on Kickstarter for as little as $4,2 USD/pair.


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Neo Khoei
William & Sterling

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