Kids' Food and Beverages: A Global Strategic Business Report
San Jose, CA (Vocus) July 14, 2010
Nutrition is imperative for mental and physical development of a child, and this is something parents understand innately. Healthy snacks is a nutritious way to incorporate vital nutrients and vitamins to a well-proportioned diet. However, kids’ diets do not always contain adequate amounts of the essential nutrients related to mental development, as today’s children are attracted to ‘junkfood', which may substitute the intake of vital nutrients. Higher intake of empty calories, and imbalanced diets; intake of total sugar and fat twice that of recommended intake; greater incidence of childhood obesity; insufficient dietary intakes of iron, fiber and other micronutrients; high incidence of anemia, vitamin B2, B6, B12, vitamin A, and vitamin C deficiencies among school children have shifted the focus back to better-for-you products. Considering health and wellness is a top criteria driving food and beverage choices, manufacturers are focused on offering a wide spectrum of kids’ foods that provide a pharmaceutical benefit much beyond basic nutrition, such as calcium-fortified foods, designer foods (for example, smart spreads, soy protein bars), and products that are naturally healthy (for example, oatmeal, prunes, cranberry juice, whole-grain breads, nuts).
While the recent economic turmoil that wreaked havoc on consumers’ personal financial security presented numerous challenges for the food industry in general, kids’ food and beverages have remained largely shielded from the recessionary blues. Growing health awareness and time constraints and the ensuing demand for functional and convenience foods has and will continue to drive growth and development of the kids’ food and beverage market. As stated in a recent report published by Global Industry Analysts Inc., US and Europe collectively account for a major share of the global Kids’ Food and Beverage market. Rising, and uncompromising emphasis on child health and wellness, coupled with growing awareness and benefits of the right dietary habits, are helping consumers spend more on products that offer greater value. Continuous product innovations will additionally help keep consumer interests sufficiently kindled. A new legion of snack products are rapidly emerging that use sugar and fat replacers, new functional ingredients, and new cooking processes to make them wholesome and healthier. Noteworthy innovations include vitality boosting snacks, beverages to replace snacking occasions, and satiety promoting products.
Key players in this marketplace include Amaze Brain Food, Atkins Nutritionals Inc, Britvic Plc, Brothers International Food Corporation, Clif Bar & Co, ConAgra Foods Inc, First Juice Inc, Fortitech Inc, General Mills Inc, GlaxoSmithkline Plc, Healthy Handfuls LLC, Healtheries KidsCare, Kellogg Company, Kraft Foods Inc, McKee Foods Corporation, Ocean Spray Cranberries Inc, PepsiCo Inc, Quaker Oats Company, PowerBar Inc, Slim-Fast Foods Company, Sunsweet Growers Inc, Tipco Foods Public Company Limited, Want Want China Holdings Ltd, and Yum Yum Snacks, among others.
The report titled “Kids’ Food and Beverages: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a review of noteworthy market trends, growth drivers and challenges. The report in addition also enumerates recent acquisitions, and other strategic industry activities. The single segment report offers latent demand estimates and projections for world kids’ food and beverages market in dollar sales across regional markets, such as, US, Canada, Japan, Europe, Asia Pacific, and Rest of World.
For more details about this market research report, please visit – http://www.strategyr.com/Kids_Food_and_Beverages_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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