Kim Shapiro, Internet Industry Professional Turned Stay-At-Home Mom, Has Created A Fresh Concept In Youth Oriented Websites

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The project began when Kim Shapiro, Internet industry professional turned stay-at-home mom, began searching for a website where her daughter could chat and email with friends and create her own personal page in a totally safe online environment. The ones she found for young children lacked the age appropriate content component necessary to keep elementary age kids engaged, and other sites didn’t offer the parent-monitored safety component needed for kids too young for Facebook and MySpace. was created to provide lots of fun content for kids and a safe place to learn social networking skills.

Knowing that keeping the kids entertained would be key in creating a successful web destination, has incorporated popular web culture into their site and their parent editors screen all content. Kids can view some the Internet’s favorite videos, compete for “high score” in the game room or listen to the original KIDZARONI RADIO STATION, a 50/50 mix of age appropriate Top 40 songs and “tween” artists like Miley Cyrus, Jonas Brothers, and Miranda Cosgrove.

As parents of two children in the target demographic, Kim and Scott Shapiro are extremely concerned about safety issues and have gone to great lengths to make sure is a safe site that adheres to The Children's Online Privacy Protection Act ("COPPA"). Recognizing that a parent’s number one concern is keeping their children and their personal information safe, the foundation of the site’s platform is based on S.H.A.D.O.W.© (Safe Hands-on Approach to Directing kids through the Online World) monitoring system. This system allows parents and kid members to have separate (but linked) logins, essentially permitting parents to monitor their child’s activities within the network. To assure a safe experience, children can only participate in social aspects of the site with their parents' permission and parents have the final control of what features their child will have access to and what security setting they personally are comfortable offering to their child at

According to Ms. Shapiro, “Our site is continually monitored and our content is always age appropriate. We are the only online kids community where children can participate and learn communication skills like email and blogging, in addition to being able to play games, watch videos, and create personal pages, all while under the watchful eye of their parents. As parents ourselves, we have gone to great lengths to provide a safe place where our own kids can have an online community experience, and we hope kids and parents everywhere will enjoy”

Kim Shapiro


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