LongNeedle Entertainment's Animal Atlas Makes Digital Debut on kidthing

Partnership Reinforces kidthing's Position as a Leading Distributor for Digital Children's Educational Content

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LongNeedle Entertainment's Animal Atlas on kidthing

kidthing has an in-depth knowledge of the educational and digital marketplaces, and the experience we've been looking for to market Animal Atlas online. At LongNeedle, we share kidthing's enthusiasm for providing fun, high quality content for kids. We are excited to offer the Animal Atlas series as the first of LongNeedle's products to the kidthing store.

Los Angeles, CA (Vocus) December 23, 2008

LongNeedle Entertainment, Corp. and kidthing today announced a partnership to offer episodes of the nationally syndicated television program, Animal Atlas on kidthing, the first and only free media player for kids. Beginning today, the first four Animal Atlas titles are available for purchase and download in the kidthing store. LongNeedle Entertainment's partnership with kidthing reinforces kidthing's leading position as a distributor of educational digital content for kids.

Entering its fifth television season, Animal Atlas takes children on a tour of discovery, uncovering the secrets of how animals live and thrive. Young viewers meet animals- from the familiar to the astounding, domesticated to the wild - including diverse creatures of the African Savanna, the finned and flippered of the big deep and the colorful cast of the equatorial rainforest. The first four Animal Atlas titles, available for $1.99 each at the kidthing store, are Three Bears, No Goldilocks; Look! Up in the Sky! It's a Bird!; Mammals Got Game and Who's Domesticated? Who's Just Tame? (all part of the Animal Atlas series Born to Be Wild).

The nationally syndicated Animal Atlas airs on stations reaching over 85 percent of U.S. television households, including Fox and ABC owned-and-operated stations, plus Raycom, Sinclair, Cox, Media General and Clear Channel stations. Animal Atlas is also featured in Spanish on the Telefutura Network, in High Definition on the VOOM HD Network, and in nearly a dozen international markets.

The LongNeedle partnership is the latest in a series of content partnerships for kidthing, which has established relationships with a broad variety of the world's top publishing companies and content providers. Current partners include Dr. Seuss Enterprises, Scholastic, Penguin Young Readers Group, HarperCollins Publishing, Paws Inc. (Garfield), Dive Into Your Imagination and Charlesbridge Publishing among others. kidthing also offers original best-selling titles such as Mathketball and Animal Antics from The kidthing Studio. kidthing's free downloadable player provides a safe haven for children and a broad range of content choices for parents. kidthing runs on Windows XP or Windows Vista and will be available for Mac users in 2009.

"kidthing's technologies let kids safely get a view into the world around them. The kidthing platform and store provide unique, fun, high quality content all in one place. We are honored to offer The Animal Atlas series with its fun and engaging look into the fascinating world of animals. It is a great addition to kidthing," said kidthing CEO, Larry Hitchcock.

"Animal Atlas has proven success in the broadcast arena." says Peter McDonnell, LongNeedle's head of business development and a producer on the show. "kidthing has an in-depth knowledge of the educational and digital marketplaces, and the experience we've been looking for to market Animal Atlas online. At LongNeedle, we share kidthing's enthusiasm for providing fun, high quality content for kids. We are excited to offer the Animal Atlas series as the first of LongNeedle's products to the kidthing store."

For more information on kidthing and where to purchase episodes of LongNeedle Entertainment's Animal Atlas for download, please visit http://www.kidthing.com or http://www.animalatlas.tv.

About kidthing:
kidthing is the first and only free digital media player made just for kids. Created by parents, kidthing provides a safe haven for kids to play and learn away from web browsers and ads. kidthing's store is filled with a wide variety of fun and engaging products- digital animated books, interactive games, activities and videos from some of the world's leading brands. Parents can preview and buy affordable products with prices starting at under a dollar. (kidthing also provides some free content for parents.) Once purchased, content is automatically downloaded to the kidthing player and can be viewed anytime and anywhere - without needing to be connected to the Internet. kidthing is based in Los Angeles. Visit kidthing at http://www.kidthing.com.

About LongNeedle Entertainment Corp.
LongNeedle Entertainment produces high quality animal, pet and nature based shows for children and families, including the critically acclaimed children's wildlife shows Animal Atlas and Safari Tracks, and special programs featuring pets. LongNeedle uses its extensive High Definition footage library to create multiple season shows for domestic and international distribution on all platforms. Animal Atlas is produced by Midori Entertainment, LLC, a LongNeedle Entertainment Corporation company.

Contacts:

For kidthing:
Karin Olsen
AmazonPR
310-497-0052
karin (at) amazonpr (dot) com

For LongNeedle
Peter McDonnell
818-480-4631
pmcdonnell (at) longneedleentertainment (dot) com

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