Battle of the Strands Trims Teams to Top Twelve Finalists

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12 Finalists Make the Cut and Enter the Battle of the Strands

Battle of the Strands 2012: Xtreme Beauty

It’s unbelievable the amount of creativity and ingenuity needed to create unconventional beauty and we are all excited to see these incredible stylists unveil their talents.

September 13, 2012 marked the beginning of Battle of the Strands 2012 eliminations, produced by Vegas Beauty Unbound. After 22 teams competed against each other, only 12 made the cut and seek the coveted Battle of the Strands 2012: Xtreme Beauty Champion title.

Battle of the Strands, hosted by master colorist, Kim Vō, is a cut throat competition between salons from across the nation. The following top 12 teams will be flown to Las Vegas, all-expenses paid: Victorville’s Oasis Salon, Minneapolis’ Glam Alliance, Lafayette’s Clark Russell Salon, Denver’s Mile High Magic, Las Vegas’ Body Spa West, Omaha’s Fringes Salon, Jacksonville’s Salon San Marco, Las Vegas’ Posare Summerlin, Los Angeles’ 3 Hair Makeup, Chatsworth’s Plush Salon, Lutz’s Salon DeCordova and Chicago’s Gina and Renee Team.

“The top twelve chosen teams are sure to demonstrate their innovative beauty ideas,” said Kari Kisch, Battle of the Strands Competition Chair and 2011 Judge. “It’s unbelievable the amount of creativity and ingenuity needed to create unconventional beauty and we are all excited to see these incredible stylists unveil their talents.”

These 12 semi-finalists will meet in Las Vegas on October 17, 2012 to compete in a thrilling round of challenges that will test their teamwork and ingenuity in the areas of hair, makeup, and ingenious beauty. After a round of creative challenges, the 12 semi-finalists will be cut down to five surviving teams. Final teams will go on to compete in the final battle at The Joint, Hard Rock Hotel & Casino Las Vegas on October 22, 2012. Kandee Johnson, a Make-Up Artist and YouTube personality, and Project Runway Alumni and Fashion Designer Nick Verreos will judge these remaining five teams to choose the winning 2012 Xtreme Salon title holder.

If you are interested in attending and would like to purchase tickets, please visit

Each team’s complete profile can be viewed at

About Vegas Beauty Unbound
From October 20-22, 2012, Vegas Beauty Unbound will descend on Las Vegas to create a conscious awareness of the transforming Beauty Industry. Beauty professionals and industry icons will participate in strategic education and networking sessions, experience new tools, and witness and participate in explosive battles that challenge them in new ways.

In addition to the Battle of the Strands, Vegas Beauty Unbound will feature the Mane, Style, and Face Forum, which will present educational classes for beauty professionals to introduce exciting new tools, colors, and opportunities to market their skills in the ever-changing social media marketing realm. The event will culminate in a spectacular runway fashion show styled by Celebrity Master Colorist Kim Vō. The latest products will be unveiled in the New Generation of Beauty Trade Exhibit. The Forum will also feature the Art & Beauty Unbound Student Competition as well as the Beauti Gras Halloween Celebration, a Mardi Gras done Vegas style, held at Body English, on October 21st.

For More Information
To submit celebrity talent or register for media credentials, please contact Mari Escamilla at Marketing Maven Public Relations via phone or email: (310) 994-7380 or mari(at)marketingmavenpr(dot)com.

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Elena Long
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