Chicago's Gina & Renee Team & Vegas Posare Salon Make the Cut in the First Round of Battle of the Strands 2012: Xtreme Beauty

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Vegas Beauty Unbound, producer of Battle of the Strands is proud to announce that Team Gina & Renee & Posare Salon Town Square are among the top teams that have qualified for the online voting round of Battle of the Strands 2012: Xtreme Beauty.

Battle of the Strands 2012: Xtreme Beauty

The five surviving salons will then compete in the final battle at The Joint, Hard Rock Hotel & Casino Las Vegas, for the title of Battle of the Strands Xtreme Salon Champion.

Vegas Beauty Unbound, producer of Battle of the Strands is proud to announce that Team Gina & Renee & Posare Salon Town Square are among the top teams that have qualified for the online voting round of Battle of the Strands 2012: Xtreme Beauty.

Battle of the Strands, hosted by master colorist, Kim Vo, is the most epic salon competition in history. Selected from a pool of entries from across the country, 22 salons have made it to the top to battle it out in the first round of eliminations online, to select only 10 teams who will be flown to Las Vegas, all-expenses paid.

All of the selected teams will have their complete profile, photos & video at the Battle of the Strands website for the elimination judges and America to see. Each of the teams will submit more information to be posted on their section of the website to show how extreme and exceptionally talented they are. Votes garnered will represent only 40% of their final points as 60% will come from a panel of judges who may choose to interview the teams through Skype, to determine the final 10.

These 10 teams of semi-finalists will compete in head-to-head challenges that will test their creativity, resourcefulness, and teamwork in the areas of hair, makeup, and the creation of beauty. The five surviving salons will then compete in the final battle at The Joint, Hard Rock Hotel & Casino Las Vegas, for the title of Battle of the Strands Xtreme Salon Champion.

Gina & Renee, a mother-daughter team, proclaim that hair styling is in their blood. Recovering from the loss of a loved one, they see this competition as a way to prove to themselves that they can overcome anything.

The team from Posare Town Square finds their biggest source of inspiration from making clients look and feel amazing. The entire team has years of experience behind them and they are motivated to bring their creativity to Battle of the Strands.

The complete profile of Gina & Renee, Posare Salon Town Square, and the other teams that made it to the online elimination round can be viewed on August 29 at the Battle of the Strands website, voting also begins on the same day.

About Vegas Beauty Unbound
From October 20-22, 2012, Vegas Beauty Unbound will descend on Las Vegas to create a conscious awareness of the transforming Beauty Industry. Beauty professionals and industry icons will participate in strategic education and networking sessions, experience new tools, and witness and participate in explosive battles that challenge them in new ways.

In addition to the Battle of the Strands, Vegas Beauty Unbound will feature the Mane, Style, and Face Forum, which will present educational classes for beauty professionals to introduce exciting new tools, colors, and opportunities to market their skills in the ever-changing social media marketing realm. The event will culminate in a spectacular runway fashion show styled by Celebrity Master Colorist Kim Vo. The latest products will be unveiled in the New Generation of Beauty Trade Exhibit. The Forum will also feature the Art & Beauty Unbound Student Competition as well as the Beauti Gras Halloween Celebration, a Mardi Gras done Vegas style, held at Body English, on October 21st.

For More Information
To submit celebrity talent or register for media credentials, please contact Mari Escamilla at Marketing Maven Public Relations via phone or email: (310) 994-7380 or mari(at)marketingmavenpr(dot)com.

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Elena Long
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