Sexy Hair Joins Battle of the Strands as Exclusive Styling Sponsor

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Vegas Beauty Unbound, producers of the epic salon competition, Battle of the Strands 2012: Xtreme Beauty, is pleased to announce that hair care pioneer and industry leader Sexy Hair Concepts LLC has agreed to become the exclusive hair styling sponsor for the battle finale.

Battle of the Strands 2012: Xtreme Beauty

Sexy Hair products will free our competitors to take their creations to the most extreme level as we crown a winner and welcome the next generation of beauty, style and fashion.

Vegas Beauty Unbound, producers of the epic salon competition, Battle of the Strands 2012: Xtreme Beauty, is pleased to announce that hair care pioneer and industry leader Sexy Hair Concepts LLC has agreed to become the exclusive hair styling sponsor for the battle finale.

Sexy Hair will provide its full line of styling and finishing products to the 5 remaining teams who will go head to head for the title of the most extreme salon at the Joint, Hard Rock Hotel & Casino Las Vegas, on October 22. The company has also appointed Rafe Hardy, Sexy Hair Artistic Creative Director to be among the panel of Judges with renowned fashion designer Nick Verreos, and others soon to be announced.

Widely known for its “big red can”, Sexy Hair Concepts® LLC is one of the fastest growing hair care companies in the industry offering six hair care lines that address the needs of every hair type, texture, length and lifestyle. Its nearly 70 solution-oriented products do exactly what their names say and feature eye-catching packaging that’s instantly recognized all over the world.

“Our competition is about style, innovation, fashion and a little bit of naughtiness,” notes Elena Long, Communications Director for Vegas Beauty Unbound. “Sexy Hair products will free our competitors to take their creations to the most extreme level as we crown a winner and welcome the next generation of beauty, style and fashion.”

About Sexy Hair LLC
Headquartered in Chatsworth, Calif., Sexy Hair distributes products in more than 36 countries, offering top-quality beauty products in more than 60,000 licensed salons worldwide. Its products are a “must have” for leading Hollywood celebrities including Jennifer Lopez, Angie Harmon and Uma Thurman. For more information on all Sexy Hair products and where to find them, please visit the website at http://www.sexyhair.com or call (800) 848-3383

About Battle of the Strands: Xtreme Beauty
Developed by Vegas Beauty Unbound, Battle of the Strands 2012: “Xtreme Beauty" is the centerpiece of a three-day beauty extravaganza in Las Vegas from October 20-22. The competition pits 10 top and unknown salons from across the country in a head-to-head battle of outrageous challenges to showcase creativity and teamwork in extreme situations. The Top 5 will compete in the grand finale at The Joint, Hard Rock Casino Hotel. Celebrities and industry icons will judge and crown a winner. The entire event will be filmed and broadcast on LookTV and via other national cable outlets, with thousands more in attendance. Celebrity stylist and master colorist Kim Vo will host.

In addition to Sexy Hair, other exclusive sponsors for the Battle of the Strands: Xtreme Beauty finale include Fromm International, Schwarzkopf Professional, Bhumi Makeup Brushes, Audi Henderson, Lemborghini Las Vegas, M3K Beauty, Only Vegas, Project Runway’s LookTV, and Televisa.

For More Information
For more information about the event or to request media credentials, please contact Elena Long, Communications Director of Battle of the Strands, at 702/990-3368 or 702/612-0394, email elena(at)emailbestbeauty(dot)com or visit vegasbeautyunbound.com

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