LA Last Call a Huge Success as Battle of the Strands Approaches

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On August 20, 2012, Vegas Beauty Unbound, producers of the epic salon competition, Battle of the Strands 2012: Xtreme Beauty, held its final pre-competition event for salon team entries. The event, the LA Last Call, was held at La Fonda Supper Club, 2501 Wilshire Boulevard, from 4-8 p.m and drew a crowd of beauty professionals and enthusiasts from all over California and Las Vegas.

Battle of the Strands 2012: Xtreme Beauty Preview

Battle of the Strands 2012: Xtreme Beauty Preview

We saw many great teams, shared creative ideas, and closed the submission deadline with excitement, considering the outstanding quality of the teams that have entered Battle of the Strands.

On August 20, 2012, Vegas Beauty Unbound, producers of the epic salon competition, Battle of the Strands 2012: Xtreme Beauty, held its final pre-competition event for salon team entries. The event, the LA Last Call, was held at La Fonda Supper Club, 2501 Wilshire Boulevard, from 4-8 p.m and drew a crowd of beauty professionals and enthusiasts from all over California and Las Vegas.

The LA Last Call invitation-only event drew hair stylists, makeup artists, and salons interested in having their entry video filmed free of charge for Battle of the Strands. Peter Anthony Wynn, renowned stylist, award-winning salon owner, motivational speaker, architect of the Nouvelle brand, and CEO/founder of LetsTalkAboutYourHair.com, began the program with brief introductions about Battle of the Strands and provided some words of wisdom to potential competitors.

2012 Battle host, master colorist Kim Vō and 2011 makeup/overall execution Judge, Kari Kisch then thanked the sponsors, outlined the competition for all the teams in attendance, and announced Project Runway Season 2 finalist and LOOK TV host & Style Expert Nick Verreos as this year’s wardrobe judge for Battle of the Strands. Kari collaborated with Julian Barcellz of the Kim Vō Salon Beverly Hills, to demonstrate valuable techniques to the contestants, transforming a model with the creativity, flair and flavor expected at Battle of the Strands 2012. Teams from various salons in LA also filmed their entry videos free of charge.

YouTube's premiere fashion and beauty channel LOOK TV by the producers of Project Runway filmed throughout the event, as part of its ongoing chronicle of the competition. I.C.O.N. Hair products sponsored gift bags for all attendees and Bhumi Makeup Brushes once again served as a main sponsor.

Other attendees included representatives from Televisa, American Salon Magazine, Black Velvet Hair Extensions, Aloxxi, Kalea Rose, and Skin Healix. Battle of the Strands would like to thank Hot Iron Holster for providing 10 salons with their innovative product, and I.C.O.N. Products for supplying gift bags with their new India Leave In Conditioner.

“We are thrilled with our LA Last Call event,” noted Erin Utter, Executive Director of Vegas Beauty Unbound. “We saw many great teams, shared creative ideas, and closed the submission deadline with excitement, considering the outstanding quality of the teams that have entered Battle of the Strands.”

About Vegas Beauty Unbound
From October 20-22, Vegas Beauty Unbound will descend on Las Vegas with a three-day education and networking event for the beauty and fashion industry. Battle of the Strands 2012: Xtreme Beauty, is a winner-take-all contest between the country’s elite and unknown salons featuring outrageous challenges to showcase creativity and teamwork. It will culminate in a final, head-to-head competition at The Joint, Hard Rock Hotel & Casino Las Vegas.

The Mane, Style and Face Forum is the weekend’s premier educational event. The Forum offers a once-in-a-lifetime opportunity for industry visionaries to gather and learn how to integrate social media, desktop, and cloud technologies with the latest color, texture, and fashion that will define the next generation of beauty.

Additional events include a spectacular runway show hosted by Kim Vō, a trade show of innovative industry products, a student competition, and Beauti Gras, a Mardi Gras style Halloween Party at Body English.

For More Information
For more information about the event, please contact Erin Utter, Director of Operations, Battle of the Strands, at 702/990-3368 or 702/612-0394, email erin(at)emailbestbeauty(dot)com or visit battleofthestrands.com

To submit celebrity talent or register for media credentials, please contact Mari Escamilla at Marketing Maven Public Relations via phone or email: (310) 994-7380 or mari(at)marketingmavenpr(dot)com

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