BreconRidge Deploys Kinaxis RapidResponse to Support Demand Management

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BreconRidge Corporation Enhances Customer Responsiveness with Response Management Service

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And with a number of marquee OEM names as their customers, we knew Kinaxis would also have first-hand knowledge of the unique needs and demands of our partners. The scope of their understanding is evident in RapidResponse's capabilities.

Kinaxis™ Inc., the leading provider of an on-demand Response Management service to drive rapid and more profitable response to daily changes in demand, supply and product inside the sales and operations planning (S&OP) horizon, today announced that BreconRidge Corporation, a leading provider of innovative design engineering and manufacturing services, has deployed Kinaxis RapidResponse™ to improve data analysis, decision-making and response times in managing customer demand.

Headquartered in Ottawa, Canada, with facilities located across the globe, BreconRidge collaborates on voice, video and data applications with the world's leading communications, industrial and defence OEMs (original equipment manufacturers). Specializing in RF, microwave and optical technologies and applications, BreconRidge delivers a complete range of life cycle services from collaborative design, new product introduction, supply chain management, process and test engineering, DFx services, manufacturing, repair, distribution and reverse logistics.

As collaborative partnerships with its customers are at the foundation of BreconRidge's value proposition, establishing a core competency in Response Management is critical. RapidResponse, integrated with BreconRidge's SAP environment, facilitates effective impact analysis of supply, demand and product changes, and ultimately drives rapid resolution to continually changing supply chain conditions.

With RapidResponse, users can access accurate and detailed manufacturing information in an easy-to-use spreadsheet interface embedded with ERP analytics and automatically populated with live data feeds from their SAP system. Supply chain participants across various functional groups can instantly model ERP data to simulate and share the impacts of countless "what-if" scenarios. They then can rapidly score these scenario alternatives against set performance metrics to ensure that decisions are aligned with corporate goals.

These capabilities have been of specific benefit in the area of managing customer order promising, on-time-delivery (OTD), and engineering changes. With RapidResponse, BreconRidge is able to offer its customers more accurate original commit information through improved "capable to promise" analysis, resulting in superior on-time delivery performance. And with actionable data easily on hand and readily accessible to everyone that needs it, response times to customers for demand change requests have shortened, as too with inventory conversion and lead times.

"Kinaxis' depth of experience serving our dynamic industry was a compelling factor in pursuing this relationship, as we were confident in their understanding of the specific challenges of our competitive space," said Glenda Paquin, vice president of planning & supply management at BreconRidge. "And with a number of marquee OEM names as their customers, we knew Kinaxis would also have first-hand knowledge of the unique needs and demands of our partners. The scope of their understanding is evident in RapidResponse's capabilities."

"As product and price are leveling out across the competitive ODM/EMS industry, these historical points of differentiation are now losing ground to a higher priority of increased customer responsiveness and service," says Randy Littleson, vice president of marketing at Kinaxis. "RapidResponse helps ensure both operations performance and customer responsiveness as BreconRidge faces the daily challenges of operating in a volatile environment, addressing a broad range of customer requirements and managing multiple, geographically dispersed manufacturing sites."

RapidResponse facilitates proactive performance management, process improvements and cost management. Effectively supporting the global supply chain, RapidResponse has become a key contributor to BreconRidge's value proposition, ultimately impacting both their and their customers' bottom line.

About Kinaxis
Kinaxis delivers an on-demand Response Management service that enables customer-focused companies to achieve breakthroughs in operations performance and customer satisfaction by rapidly and more profitably responding to constant changes in demand, supply and product. Kinaxis RapidResponse combines personal alerting, multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line supply chain staff with tools for risk tradeoff and response to daily changes inside the sales and operations planning (S&OP) horizon. Global leaders such as Casio, Honeywell, Qualcomm, Raytheon and Toshiba use Kinaxis RapidResponse to establish superior responsiveness within their fulfillment networks and supply chains and gain competitive advantage. For more information, visit the Kinaxis web site at http://www.kinaxis.com or the company's blog at blog.kinaxis.com.

About BreconRidge
BreconRidge is a world class provider of innovative design and manufacturing services for electronic products. With facilities located in North America and Asia, BreconRidge collaborates on voice, video and data applications with the world's leading communications, industrial and defence OEMs (original equipment manufacturers). Visit http://www.BreconRidge.com for more information.

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LORI SMITH
Kinaxis
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