Kincaid Markets New Product to Drive Sales in a Soft Economy

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"Evergreen" Bedroom Collection Speaks to Retailers and Consumers

Kincaid Furniture's CEO, Steve Kincaid, reviews the Evergreen collection on the line at the company's Hudson, North Carolina plant.

These challenging times are a perfect opportunity to introduce 'Evergreen' to our retailers. Customers are yearning for home goods that evoke simpler days and provide a great value for their families, and we've accomplished it with 'Evergreen'.

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With consumer spending up for the second consecutive month, Kincaid Furniture is marketing a new bedroom collection utilizing North Carolina resources that will appeal to retailers and consumers alike. Kincaid CEO, Steve Kincaid, noted, "These challenging times are a perfect opportunity to introduce 'Evergreen' to our retailers. Customers are yearning for home goods that evoke simpler days and provide a great value for their families, and we've accomplished it with 'Evergreen'." Kincaid added, "As the demand for domestic products continues to grow, we are proud to be able to keep our dedicated employees in Hudson, North Carolina working."

Keeping the collection to a manageable size also allows larger production runs on fewer pieces. These efficiencies allow the company to sell the collection to their retailers at a significantly lower cost, which in turn provides exceptional value to customers and thus keeps Kincaid's assembly lines moving--a win-win-win situation. Kincaid is providing a sales support package including a TV spot and advertising materials to help retailers communicate the value, design appeal and American heritage of the woods, and NC-based production. A bed, dresser, mirror, and nightstand will retail for under $2,000.00. The six-piece collection began shipping to retail stores in late February.

The six-piece "Evergreen" collection is handcrafted of solid Appalachian white pine, a domestically grown wood known for its superior grain and smooth knots. The wood's intrinsic features provide a natural foundation for this rustically transitional offering. "Evergreen" has a timeless plank design, similar to tongue and groove, and features a distressed, antiqued, hand-rubbed caramel stain that enhances the wood's innate beauty. The hardware, an antiqued bronze hooded pull, was created exclusively for the collection. With a choice of two bed options along with a chest, dresser, nightstand, and mirror, "Evergreen's" simple, straight lines acknowledge the current trends for clean shapes that will work well with a variety of design influences. A beautiful metal bed provides a unique focal point that will enhance a range of distinctive styles, from primitive to lodge, traditional to transitional. The simplicity of the design gives "Evergreen" broad appeal throughout the country.    

About Kincaid:
Founded in 1946, Kincaid Furniture Company is the nation's leading manufacturer and marketer of solid wood furniture. Kincaid's growth is based on a commitment to quality solid wood case goods, fashionable upholstery, and the best service the industry has to offer. Kincaid Furniture Company is part of La-Z-Boy Incorporated's family of companies. For more information on Kincaid, please visit http://www.kincaidfurniture.com.

Contact:
Dawn Brinson
The Media Matters, Inc.
336.956.2488

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