Plastyc Launches Kindle Fire App for UPside Visa

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Young and underbanked consumers get full range of mobile banking functions using native Kindle Fire app for the UPside Visa prepaid card.

Kindle Fire with UPside Card application
It is surprising how few Kindle Fire apps there are for core banking services given how dominant mobile is becoming and how many Kindle Fire devices are out there.

Plastyc, provider of the UPside Visa prepaid cards and iBankUP money management service, announced immediate availability of a new app that provides complete mobile banking for the Kindle Fire.

Like Plastyc's apps for Android and iPhone devices, the UPside Visa app for Kindle Fire enables a full range of mobile banking activities. These include activating new accounts, signing up for direct deposit, redeeming cash back points, paying bills, transferring funds to friends, issuing paper checks, checking balances and reviewing transaction histories. The display is optimized for the Fire's larger screen, and its MoneyPak retail locator feature searches by zip code to accommodate the Fire's lack of a global position system.

According to recent analysis in The Atlantic, the Kindle Fire sells the most in mid-sized cities in the Midwest and South, with college towns topping the list. UPside Visa and iBankUP are designed to provide a more mobile and cost-effective alternative to checking accounts for young adults or people underserved by traditional banks. The customer bases are a natural fit.

"It is surprising how few Kindle Fire apps there are for core banking services given how dominant mobile is becoming and how many Kindle Fire devices are out there," said Plastyc CEO Patrice Peyret. "We aim to help fill that gap as the first mobile banking product for the underbanked with a native Kindle Fire app."

The UPside Visa app for Kindle Fire employs the highest security standards to protect account information. For instance, the app encrypts all local data and does not store or transmit sensitive cardholder information. The app requires an additional password for all spending transactions, and it logs out the user out automatically after 5 minutes of inactivity.

The UPside Visa app for Kindle Fire is available immediately for free in the Amazon Appstore.

About Plastyc, Inc.
Plastyc delivers good banking to all by providing 24x7 access to FDIC-insured accounts through any Internet-connected computer or cell phone. Unlike traditional checking accounts, Plastyc's iBankUP portal and UPside Visa prepaid cards never incur overdrafts and offer better services at lower prices, with more ways to receive money and no risk of over-spending it. Plastyc is privately held with headquarters in New York City.

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Patrice Peyret

Lynda Radosevich
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