Kinetic Helps Subway Franchisees with Tools to Customize Multilingual Merchandising Materials On-Demand

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"My Marketing Toolkit" serves franchisees the latest approved advertising and marketing tools and tutorials in an easy-to-use online experience.

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What Subway has created for the franchisees is amazing. It's deceptively simple, but at the same time extremely deep. Helping our client achieve their business objectives and compete more effectively is exciting.

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Subway® Franchise Advertising Fund Trust (SFAFT), selected Kinetic Corporation to develop a global communications solution that provides Subway's franchisees with tools that can be used to localize and personalize their communications and drive sales. The solution will debut at the annual Subway Global Planning Summit, held March 10-14 in Orlando, Florida.

The challenge was to create a toolkit to make Subway campaigns available to their franchisees in the right language with the right imagery on-demand with the ability to customize and produce locally as needed. They also wanted to be able to provide single store personalization, specific-market segmentation and maintain a certain amount of control so that local marketing campaigns aligned with the overall brand strategy.

"This is world-class," said Jeff Whitney, VP Field Marketing, SFAFT. "The infrastructure Kinetic is providing is revolutionary and will make a huge difference in the ability of our franchisees across the globe to effectively market their stores."

Kinetic designed "My Marketing Toolkit" for the Subway franchisees to develop multilingual materials that can be localized and personalized in a way that's relevant to their target markets and also comply with corporate brand standards.

"Collaborating with the SFAFT team on this project has been terrific," said Rob Zimlich, Kinetic Globalization Executive. "What Subway has created for the franchisees is amazing. It's deceptively simple, but at the same time extremely deep. Helping our client achieve their business objectives and compete more effectively is exciting."

The system integrates seamlessly with Subway's valuable partners, simplifying the co-branding process. Implementing a "pull" model and tapping into the Kinetic global print network will position Subway for the future of collaboration and positively impact their bottom line. Kinetic's innovative ideas are helping clients meet more affordably, effectively and conveniently the demands for reduced costs and accelerated cycle times.

About Kinetic.theTechnologyAgency

Kinetic helps companies reach worldwide markets faster by providing globalization lifecycle solutions.

Industry leaders rely on Kinetic to manage multilingual corporate communications from creation and localization to fulfillment and measurement. Kinetic solutions have reduced client costs up to 75%, accelerated cycle time 60-80% while maintaining global brand consistency. Industries served include manufacturing, human resources, hospitality, research and development and logistics. Services include globalization consulting, translation management, internationalization, localization, digital brand management, web to print management and business intelligence. Kinetic is located in historic Distillery Commons in Louisville, KY. More information is available on our website, Kinetic.theTechnologyAgency.com

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Cindi Ramm

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