Platinum Recording Artist Sean Kingston Signs Exclusive Sneaker and Apparel Deal with Yums

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Shoe deal teams Jamaican teen sensation, Sean Kingston, with Yums "Supa Throwed" Designer Tex to co-design a shoe

Platinum Recording Artist Sean Kingston

We could not have signed a better artist to compliment Yums and our current deal with Sean Kingston's personal friend Soulja Boy Tell'em. Yums now has two of the most influential teens in the music game and on the internet.

Yums Shoes (http://www.yumsshoes.com)] and platinum recording artist and teen sensation Sean Kingston announce a sneaker and apparel deal that will bring Kingston and Yums Designer Tex together to release an exclusive shoe, which will represent Sean Kingston's unique international style and Jamaican heritage. The deal with Kingston follows Yums signing an exclusive sneaker and apparel deal with fellow Mega Trend Setting Atlanta Rap Artist Soulja Boy Tell'em. Yums is known for their colorful line and the clear sole of each shoe being uniquely emblazoned with graffiti art.

Sean Kingston took the world by storm in the Summer of 2007 with his No.1 hit "Beautiful Girls" and certified platinum self titled debut album. The single, based on the bass line and lyrical "association" of the 1961 hit "Stand By Me" by Ben E. King, was an International hit, reaching #1 in 19 countries around the world and topping the US Billboard Hot 100 for three weeks straight. Commonly referred to as "Mr. Myspace", Kingston grew his "pop star" status with not only his unique sound and universal appeal but his popularity on the social networking site "Myspace". Sean has logged almost 34 million hits on his myspace page to date. Kingston is not only an accomplished young music artist but is also showing his business prowess with the launch of his own record label, Time is Money Entertainment. Sean Kingston will work together with Yums "Supa Throwed" designer and legendary Dallas graffiti artist Tex, one of the founding members of Infinity Crew, on his exclusive shoe design. Kingston's shoe will be the first design of a new original silhouette Yums will be launching in the Spring of 2009. The new shoe will consist of a blend of Jamaican colors which represents Sean Kingston's heritage. The launch of the shoe (Spring 2009) will coincide with the release of Kingston's highly anticipated sophomore album "Tomorrow".

The companies' unique style has positioned Yums Shoes as THE sneaker of choice throughout the hip-hop nation. Tex says of the deal between Kingston and Yums "I'm excited to work with him. Sean is kinda like a Pop Star with a definite street edge to him. He's a great fit for us." JP McDade, CEO of Yums Shoes, adds "We could not have signed a better artist to compliment Yums and our current deal with Sean Kingston's personal friend Soulja Boy Tell'em. Yums now has two of the most influential teens in the music game and on the internet." The two friends, Sean Kingston and Soulja Boy Tellem, recently paired up on a new single "Yamaha Mama" that will be featured on Soulja Boy Tellem's sophomore release iSouljaBoyTellem Dec. 16th, 2008.

Yums shoes are currently available at Finish Line and other fine retailers. Please visit http://www.yumsshoes.com for an extensive display of Yums Shoes designs, apparel and more.

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Kent Little
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