Irrigation Water Technologies America, Inc. Names Mike Croy Vice President of National Sales

Share Article

Irrigation Water Technologies America, Inc., announced today that Mike Croy has been named Vice President of National Sales for the Colorado based company.

water savings, green, KISSS, irrigation

Mike Croy, Vice President National Sales, Irrigation Water Technologies America, Inc.

"Mike is a dynamic leader, with 20 plus years of complex, solution-based sales experience in high-tech information systems, information management, and telecommunications," said James Bruce, Executive Vice President and Chief Operating Officer.

Irrigation Water Technologies America, Inc., announced today that Mike Croy has been named Vice President of National Sales for the Colorado based company.

In this key role, Croy will focus on increasing market share in the U.S. by developing and implementing innovative sales and marketing strategies, expanding and leveraging the company’s strong existing partnerships, and leading and building on the exceptional sales team that is currently in place.    

"Mike is a dynamic leader, with 20 plus years of complex, solution-based sales experience in high-tech information systems, information management, and telecommunications," said James Bruce, Executive Vice President and Chief Operating Officer.

Most recently, Croy was Global Sales Director for Jeppesen, building a professional sales organization for a newly created business unit, and leading the international sales effort. Prior to Jeppesen, Croy served as Director of Global Execution for EMC’s TME Vertical Markets, where he drove significant revenue and partner growth by utilizing his strong relationship building and cross-cultural skills. In addition, Croy has held several executive sales positions, consistently recruiting and developing highly successfully sales teams and managing complex customer relations, both nationally and internationally.

Croy graduated as a Distinguished Graduate with both his Master’s Degree in Computer Resource Management from Webster University and his BS in Engineering from the United States Air Force Academy.

About Irrigation Water Technologies America, Inc.
Irrigation Water Technologies America, Inc. recently introduced a revolutionary, patented irrigation technology to the United States, Canada and Mexico. The KISSS system utilizes capillary action to deliver water directly to the root zone in turf, gardens and trees. As a result, the system uses significantly less water than sprinklers, and up to 30% less water than conventional drip irrigation, and wets more soil volume. In addition to using less water, the system makes it possible to add fertilizer to the root zone only, eliminating run off and pollution from fertilizer. The KISSS system was used in the creation of state-of-the-art living roofs at the Target Center in Minneapolis and the William J. Clinton Presidential Library in Little Rock, Arkansas. The Clinton facility is the first presidential library to earn an award from the U.S. Green Committee for environmental design.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jan Strode
KISSS
(619) 890-4040
Email >