Kitbag begin selling African Unity shirt designed to promote sporting achievement, culture, language and understanding.
(PRWeb UK) May 27, 2010
With the FIFA World Cup 2010 due to start in just two weeks, all eyes are on Africa as fans await not only the sporting contest, but also the showcasing of South Africa, and the whole African continent, to the rest of the world. As a fitting tribute to this historic occasion, Kitbag have unveiled Puma’s range of World Cup shirts, including the exclusive African Unity design.
Teaming up with nine African football federations to launch the African Unity kit, Puma have created, in their words, “a revolutionary sporting concept designed to promote harmony across the great continent.”
First revealed as part of the United Nations’ International Year of Biodiversity campaign – a scheme designed to highlight the importance of preserving areas dense with unique plant and animal life – the African Unity kit is a symbol of the continent that is home to nine of the richest and most important sites of biodiversity on earth.
Indeed, the shade of brown chosen for the design was created by combining actual soil samples from Ghana, the Ivory Coast, South Africa and Cameroon to be truly representative of the African earth.
The shirt will be worn by every Puma sponsored African nation during the World Cup and fans will be able to iron on the crest of the nation of their choice; choosing from Cameroon, the Ivory Coast, Ghana and Algeria.
A spokesperson for Kitbag, Europe’s leading sports online retailer, said “purchasing the African Unity shirt is a great way to commemorate this first World Cup to be held in Africa so pick up yours online today from Kitbag.”
Europe’s leading sports online retailer, Kitbag.com, offers the most exciting and innovative sporting products from the biggest football brands on the planet. Nike, Adidas, Puma, Umbro - all available from one destination.
For more details visit http://www.kitbag.com