consumers are using smartphones for research and shopping - beyond scanning QR and bar codes.
Chapel Hill, NC (PRWEB) September 28, 2012
The Kitchen & Bath Channel announced today its Smartphone App usage exceeded the 20,000 session milestone, averaging over 40 uses each day. The app, available on the iOS, Android and BlackBerry platforms, uses geo-location technology combined with proprietary search functions to help homeowners locate and research kitchen & bath design and remodeling professionals from among a directory of over 15,000. Created for shoppers at the “Zero Moment of Truth” – a term coined by Google, that defines the moment consumers decide which service or commodity to purchase, the app is the remodeling industry’s only tool to help link consumers with professionals “on the go”.
In addition to the Smartphone App, the Kitchen & Bath Channel features a website with design tips and secrets, project photos for inspiration, and a directory of over 15,000 kitchen & bath design and remodeling professionals; many with individual profile pages providing company information, images, videos and links to social media and web sites.
The Kitchen & Bath Channel also employs a variety of social media sites to engage homeowners with design trends, new technologies for the home and inspirational project photos. All links are available at the Kitchen & Bath Channel website.
According to Partner and Co-Founder Philip D. Zaleon, “we are very excited to have reached this milestone so quickly. It validates the concept that consumers are using smartphones for research and shopping - beyond scanning QR and bar codes. One of our professional members told us he sold a $100,000 project to a homeowner who found his showroom via the app. It works!”
About The Kitchen & Bath Channel
The Kitchen & Bath Channel is an online, mobile and social media community linking homeowners with kitchen & bath design and remodeling professionals.
It is the homeowner’s destination for research, education and shopping… the place to find your next kitchen and bath or remodeling professional, whether you are online or “on the go”. From The Kitchen & Bath Channel you have access to blog postings about design, Tweets and Facebook updates, videos, project photos and an array of other ways to find the perfect professional for your next project – including step-by-step directions to our partners’ showrooms!