Kitchen Tune-Up Tunes-up Online Visibility with PRWeb

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PRWeb Presents a Case Study on a Home Improvement Business that has Grown from a Small Shop in South Dakota into a Respected North American Franchise

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I like waking up in the morning and seeing Kitchen Tune-Up in Google Alerts and Yahoo! News – especially since I see these results within a few hours

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), announced today the publication of a new case study on Kitchen Tune-Up, a kitchen and bath improvement service. Rather than completely redo an entire kitchen from head to toe, Kitchen Tune-Up provides an easier, and more cost-effective, alternative: resurfacing cabinets to modernize and refresh their look for a fraction of the cost.

Kitchen Tune-Up has tapped PRWeb for the past few months to drive Web traffic and generate buzz for its business. The case study details how Kitchen Tune-Up PR specialist, Jill Hansen took a creative approach with online news releases – using themes from lists of tips to charity works to franchisee recognition – in order to develop compelling content and boost her company’s visibility.

The results the company experience exceeded its expectations: from nothing to being featured in local broadcast television news, radio and major daily newspapers like the San Antonio Express-News (along with six other papers in Texas). In one case, Kitchen Tune-Up was featured in Military Edge magazine after modeling a program to give 10 free franchises to honorably discharged veterans.

“I like waking up in the morning and seeing Kitchen Tune-Up in Google Alerts and Yahoo! News – especially since I see these results within a few hours,” said Hansen. “I have a thick binder filled with print-outs of places we have appeared on the Web.”

“Compelling content and consistent publication are usually the two top themes we hear from customers that find the most success,” said Jiyan Wei, director of Product Management for PRWeb. “With some creative talent, and a little effort, Kitchen Tune-Up has been able to drive impressive results and useful lessons for the rest of the PRWeb community.”

The complete Kitchen Tune-Up case study can be read online at:

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 7,100 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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Stacey Acevero
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