Panviva Appoints Jack McAvoy as Vice President of Marketing

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Industry Veteran to Take Company to Next Level of Growth

We are delighted to have Jack's help to propel Panviva to the next level

Panviva, the leader in Business Process Guidance (BPG) systems, today announced the appointment of Jack McAvoy as vice president of marketing. Based at the company’s US corporate headquarters and reporting to CEO David Frenkel, Mr. McAvoy will lead all aspects of the company’s marketing efforts worldwide.

Mr. McAvoy possesses a wealth of expertise in high-technology marketing and communications, most recently drawn from his work with CONTeXO, where he served as an executive consultant to a wide range of international companies. Previously, Jack was a Research Director at the Aberdeen Group and also served as the chief marketing officer of ViryaNet. As the vice president of marketing at Pegasystems, a major provider in business process management (BPM), he established the marketing department and initiated programs that affected the company's dramatic growth.

"We are delighted to have Jack’s help to propel Panviva to the next level," commented CEO David Frenkel. “His 20 years' experience in high-technology marketing; deep understanding of call center, business process management, and knowledge management (KM) categories; and expertise in both strategy and tactics are exactly what Panviva needs today."

Panviva’s SupportPoint Solution Guides Employees through Intense Complexity

Panviva’s SupportPoint® solution helps users navigate step-by-step through every procedure and transaction – no matter how complicated. Unlike any other solution on the market, the guidance is intent-based, role-specific, and context aware: it provides exactly the right guidance at each step, in real time. SupportPoint is a mission-critical application in many industries, and is experiencing particularly rapid adoption in customer-centric organizations, where it is increasingly viewed as a "must have" application for its ability to lower costs dramatically and to improve the customer and employee experience by orders of magnitude.

"Panviva and its SupportPoint product are revolutionizing the industry, helping organizations improve their performance and better the customer experience,” commented Jack McAvoy. “Not only does our product deliver staggering results, it actually supercharges existing enterprise applications such as BPM, KM, and CRM.    With its ability to provide accessible, digestible information and guidance that is easy to execute in real time, Panviva’s value is unique. I am pleased to be joining a company with such outstanding leadership and delighted customers.”

About Panviva

Panviva is the developer of SupportPoint, the world's leading Business Process Guidance system (a real-time desktop guidance solution). Over 200,000 users across 37 countries rely on SupportPoint daily to guide them through complex processes and policies in real-time. Among Panviva's customers are BUPA, Medibank, Health New England, HP, BT, Caterpillar, National Australia Bank and Fosters, who use SupportPoint to reduce operating costs while improving performance and compliance. For further information, please visit

Panviva, the Panviva logo, and SupportPoint are trademarks of Panviva Pty Ltd. All other brands may be trademarks of their respective owners.

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Linda Wilson
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