"We are thrilled to have Craig at the helm of Knewco. His expertise, prior success, and sense of innovation is a significant asset for us," says Bill Melton at GIV Ventures .
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New York, NY (PRWEB) November 16, 2010
Knewco, a leading content discovery and semantic targeting technology company, today announced that Craig Swerdloff has been named chief executive officer.
Prior to joining Knewco, Swerdloff spent over 15 years as an entrepreneur within the online advertising space. Most recently, he founded two vertical ad networks; the Hockey Ad Network and Fishing Ad Net. The latter of which was sold to Allcoast Media in 2010.
"We are thrilled to have Craig at the helm of Knewco. His expertise, prior success, and sense of innovation is a significant asset for us, says Bill Melton at GIV Ventures .
Swerdloff also founded and ran LeadSpend, Inc. a predictive email analytics company and eBrokers, an email list brokerage firm. He’s also held management positions at Return Path, Inc., InterActive Corporation and 24/7 Media.
“I’m excited to join Knewco as its CEO. We have an opportunity to reinvent the contextual advertising industry, offering all members of the ecosystem; consumers, advertisers, publishers and ad networks a new kind of ad and content platform. In my new role I intend to leverage the team’s expertise in computational linguistics, semantic web, predictive analysis, audience targeting and acquisition to build a great Content Discovery Platform”, said Craig Swerdloff.
In his role, Swerdloff will be responsible for leading the company’s Go-To-Market strategy on a global basis.
Knewco empowers readers with powerful tools to discover the content that’s important to them. It’s semantic technology digests the content on each page, identifies the concepts that are the most relevant to its readers, and connects those concepts with relevant information, articles, video, products, and targeted advertisements.
Knewco offer a fundamentally new way to engage with users at the point of relevance and encourages them to learn more without leaving to use traditional search methods. The KnowNow! application increases the time readers spend on publisher’s site, and creates new premium ad opportunities for publishers, ad networks, and ad exchanges.
Founded in 2006, Knewco employs a team of experts in the fields of advertising and computational linguistics. Knewco is headquartered in New York with offices in Washington D.C. and the Netherlands.
To learn more about semantic targeting, or to request information, visit http://www.knewco.com or contact:
Founder, Brand Truth