K’NEX® Invades Advance Auto Parts Monster Jam® Pit Party with Preview of 2012 K’NEX Monster Jam Toy Truck Line-Up

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Event Takes Place in Philadelphia on June 4th

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Being lucky enough to attend two Monster Jam live events last year, I gained an appreciation for the exciting family friendly entertainment that Monster Jam offers

K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love™, will participate in the party in the pits at the Advance Auto Parts Monster Jam® event in Philadelphia on Saturday, June 4, 2011. K’NEX will host a tent from 3 to 6 pm at the fan friendly event at Philadelphia’s Lincoln Financial Field. Attendees will get a sneak peek at the 2012 K’NEX Monster Jam trucks and have the opportunity to build their own cool creations at building stations.

“Being lucky enough to attend two Monster Jam live events last year, I gained an appreciation for the exciting family friendly entertainment that Monster Jam offers,” said Michael Araten, president of K’NEX Brands. “We look forward to sharing that unique experience with our fans and their families in Philadelphia this year.”

The first K’NEX Monster Jam building sets debuted in stores and online in July 2010 and the line is expanding to include even more monster trucks in 2011 and 2012. The building sets include the world’s most popular monster trucks, K’NEXmen drivers, ramps and additional pieces. Monster Jam, owned by Feld Motor Sports℠ is the largest and most popular touring monster truck property in the world, entertaining over 4-million fans yearly across the globe.

Tickets are still available for Advance Auto Parts Monster Jam at Lincoln Financial Field. Log on to http://www.monsterjam.com/Events/2011/06/04/Philadelphia,_PA/ for event and ticket information.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

About Feld Motor Sports℠
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Freestyle Motocross, Nuclear Cowboyz® and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit http://www.feldentertainment.com.

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Aimee Cirucci
K'NEX Brands
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